With Love, the curated pop-up retail space championing women-led brands, is concluding its operations at 23 Keong Saik Road, closing on 25 May 2025 after eight months.
Launched in September 2024, With Love is a pop-up that connects women-led brands with a community of shoppers, showcasing over 30 Asia Pacific brands and promoting intentional design and community care.
“With Love started with the belief that we could do more together than alone — that by sharing space, stories, and resources, small brands could grow in a way that’s intentional and sustainable. My hope is that this isn’t just a pop-up, but the beginning of a new kind of retail movement in Southeast Asia and beyond,” said Mary Knickrehm Kumar, Founder of With Love. “This final month is a celebration of how far we’ve come, and every item in the store represents the dream of a small business owner. As we close this chapter, we’re exploring ways to continue uplifting this community in a more lasting way.”
To mark its closing chapter, With Love has added three new brands to its collection, all representing values of quality craftsmanship, founder-led design, and mindful fashion:
● Tiffany Studios (Vietnam): Romantic womenswear handcrafted by expert tailors in Hanoi, rooted in traditional construction and modern elegance.
● Wustler (Malaysia): Luxurious yet approachable sleepwear and loungewear, made with buttery-soft fabrics for elevated everyday comfort.
● Paper Palette (Singapore): Softly tailored, nature-inspired pieces designed for comfort and creativity, inspired by quiet moments and the natural world.
These new additions complement a carefully selected range of brands in fashion, accessories, and lifestyle that embody With Love’s focus on community and collaboration, including some who participated in a recent panel discussion about their experiences.
“With Love has helped us connect more closely with our international audience in a way we hadn’t experienced before. We’ve received incredibly warm feedback from customers in Singapore and beyond, even someone who saw our bags on TikTok and came all the way from Greece to find us,” said Michelly Mondong, Co-Founder of KAMI. “As a brand founded by two women working across cities, we started with doubts about whether we could grow beyond Indonesia. With Love gave us that leap of courage by providing a space to connect, be seen, and feel confident that our designs truly speak across borders.”
“Vietnamese brands are gaining global attention, and having a physical presence in Singapore through With Love was exactly the kind of touchpoint we needed. It’s helped us meet a new audience — and it feels like we’re right where we’re meant to be,” said Cindy Le, Founder of Fig & Tonka. “At first, our goal was market expansion. But after a few months at With Love, I realised it’s also about community. It’s not just about selling — it’s about being part of something that connects, uplifts, and celebrates stories like ours.”
“Wustler has always been rooted in thoughtfulness, from our signature fabric blends to the way we offer complimentary personalisation service. Being at With Love, a space just as considered and intentional, felt like the right fit from day one,” said Haylea Khoo, Founder of Wustler. “We’ve been online-based in Kuala Lumpur for years with occasional pop-ups & stockist partners in Malaysia, and recently started our physical retail expansion in Singapore, from joining Boutiques Singapore to being a part of this physical space at With Love. These opportunities gave us something we didn’t know we were missing — real connection. Our community in Singapore is growing, and With Love gave us the perfect starting point as our first official stockist in Singapore.”
As With Love enters its last month, these stories are part of a larger community of brands that have influenced the pop-up’s journey, each offering a unique view on design, identity, and purpose.
Fondest from Malaysia creates stylish collections that accentuate women’s curves. Fig & Tonka from Vietnam showcases Vietnamese craftsmanship with elegant, everyday garments. KAMI from Indonesia offers minimalist vegan leather bags influenced by Korean fashion for eco-conscious shoppers, while Bali-based Pithecanthropus blends Indonesian heritage with modern designs.
The Philippines is represented by Cariño, which transforms classic cuts into timeless staples for modern women, and Artisanat Handmade, a resortwear brand offering versatile and sustainable essentials. From Hong Kong, Annibody creates inclusive bodysuits and elevated basics, while Anaphe specializes in timeless silk pieces. Parallel 51, also from Hong Kong, provides minimalist staples that blend quiet elegance with real-life versatility.
Singaporean brands are key to With Love’s community, featuring Paradigm Shift Label for ethical, minimalist fashion and The Individual Society for bold, layered jewellery. Additionally, Indonesian footwear brand Nakedsol offers stylish heels and sandals for strong, free-spirited women.
As more shoppers seek value-driven alternatives to mass retail, With Love has carved out a distinct space built on storytelling and collaboration. By reimagining traditional retail, it has created access for small brands and fostered a community-led shopping experience.
“We see With Love as a first step towards our vision of a world where independent brands can thrive, free from traditional retail barriers,” said Mary. “We hope that this will be the start of a movement that invites people to shop more meaningfully and to support the real people behind the products that they love, building a more inclusive, accessible, and globally competitive marketplace.”
With Love’s first concept pop-up store at 23 Keong Saik Road
As With Love approaches its last weeks at Keong Saik Road, shoppers are encouraged to visit and check out the new arrivals, celebrating women-led and independent brands. With Love will be open daily from 11.00am to 10.00pm until 25 May 2025, at 23 Keong Saik Road.
For more information on the pop-up, please connect with With Love on Instagram at @shopwithlovesg or visit their website at shopwithlove.sg.