In Sabah and Sarawak, rice symbolizes life and unity, deeply rooted in traditions and the dedication of farmers. Carlsberg’s latest Sabah and Sarawak artist-edition packaging brings this rich heritage to life, showcasing stunning rice art that celebrates cultural pride.
Carlsberg Smooth Draught will showcase beautiful rice art designs on its cans and bottles all year. Due to popular demand, Carlsberg Danish Pilsner will also be available for a limited time in April and May. This marks the 5th year of the special artist-edition packaging, highlighting Carlsberg’s dedication to celebrating local traditions through art.
The designs, titled “By locals, For locals,” were created by Sabahan artist Nelson Lip and Sarawakian artist T. Bagak. Each design showcases important symbols from Borneo. Each variant features two designs: one representing Sabah and the other representing Sarawak, promoting local pride with every drink.
The packaging of Carlsberg Smooth Draught captures Borneo’s spirit, with Sabah’s design showing the majestic Mount Kinabalu, Malaysia’s tallest mountain. Sarawak’s design features the Hornbill, a respected symbol of culture and good luck, perched above a longhouse.
Carlsberg Danish Pilsner’s packaging celebrates the region’s heritage as well, featuring Sabah’s design with the gentle Orangutan and the rare Rafflesia flower. Sarawak’s design highlights cultural traditions through the soothing sounds of the Sape and the inviting atmosphere of the traditional longhouse.
“The essence of Gawai and Kaamatan is deeply tied to the harvest and rice. Carlsberg honours that heritage, embracing the unity, gratitude, and celebration at the heart of these festivals. We’re thrilled to once again ‘Raikan Kebanggaan Sabah & Sarawak’ with a stronger focus on local pride as we collaborate with two talented local artists, whose designs beautifully capture the spirit of Sabah and Sarawak, making every celebration #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
From 15 to 18 May 2025, at Farley Kuching, join the fun at the annual Carls Harvest Pesta, where traditional and modern celebrations come together. For four days, enjoy the best brews, exciting live shows, and traditional music and dance by local artists. Taste delicious Bornean dishes and fusion cuisines while enjoying hands-on activities like making rice art bracelets and joining mixology workshops at the CarlsBar. Plus, every two hours, free Tuak Bombs will be served to keep the party alive.
Don’t miss out, as early visitors will receive a free can of Carlsberg to kick off the festival.
There’s more! Collectible MesmeRICEsing plates are available, featuring symbols from Sabah and Sarawak through in-store promotions, while supplies last. You also have a chance to win an Apple 16 Pro, 11-inch iPad Air, or Apple Watch Series 10. For more details, visit https://bestwithcarlsberg.my/harvest, and follow @CarlsbergMY on Facebook and Instagram for updates and to catch the upcoming Carlsberg Harvest Song Music Video.
Please remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.