Vinda Malaysia has officially debuted Vera on 1st November, a new feminine care brand created by Malaysian women for Malaysian women. Vera is here to help women feel comfortable and confident throughout their cycle, so they can focus on what matters and live life on their terms.
Vera knows what women need because its products have two special features. All Vera items are made with a V-FIT hourglass design that fits natural curves, along with V-FLOW flow-guiding channels. These channels help absorb quickly and prevent leaks, making it easier for women to feel comfortable and confident throughout the day.
The brand also benefits from Vinda Malaysia’s long history of creating safe and high-quality everyday hygiene products. This includes items for personal care, feminine hygiene, baby care, and incontinence. Their product range features brands like Vinda, Tempo, Libresse, Drypers, Dr P, and TENA.
“Vera is built on a simple belief: women understand women best,” said Yapp Pau Ling, Country Head of Vinda Malaysia. “Our ‘By women, for women, period’ promise goes beyond what is inside the pack. It is about building a sisterhood where women feel seen, supported and confident enough to talk about periods without embarrassment or apology. From everyday care to the one-million-menstrual-product giveaway and our Malaysia’s first all-women concert, we want Vera™ to show up wherever women are – supporting them through every role, every routine and every period.”
ONE MILLION PADS. ONE VERY BIG HELLO.
From product promise to product trial, Vera is putting the range directly into women’s hands through its nationwide one-million-menstrual-product giveaway.
Through launch activities and roving outreach at schools, colleges, universities and workplaces, one million Vera menstrual products have been distributed across Malaysia – including to underprivileged students in schools across Klang Valley, Perak, and Negeri Sembilan. Additionally, Vera conducts menstrual hygiene education programmes in schools, empowering girls with the knowledge to better understand and care for their bodies.
One million packs of menstrual products is not exactly a quiet hello, but that is the point: women should be able to experience Vera’s V-FIT and V-FLOW for themselves.
PERIOD CARE TAKES CENTRE STAGE.
Taking the same women-first spirit from everyday routines to centre stage, Vera extended its launch by introducing its ambassadors Ernie Zakri and Priscilla Abby, as well as Malaysia’s first all-women concert at Surf Beach, Sunway Lagoon. The concert brought together Ernie Zakri and Priscilla Abby, Vanessa Reynauld, Layla Sania, XONE, as well as DJ Bambi and DJ Charisma for an evening celebrating women’s talent, confidence and community.
TWO RECORDS. ONE WOMEN-FIRST MILESTONE.
The giveaway and concert helped Vera earn two Malaysia Book of Records titles: The Largest Distribution of Menstrual Products, for giving out one million sanitary packs, and First All-Women Concert. These achievements made Vera’s “By Women, For Women” mission a reality for women to experience and celebrate together across the country.
Vera offers a variety of products, including pads, liners, and panties for all sizes and fits. One highlight is the new ‘Daun Sirih’ period panties, which have natural antibacterial properties from Daun Sirih and Cica leaf extracts. These properties help fight bacteria, soothe the skin, and keep the intimate area fresh and odor-free. Vera period panties also provide V-360° coverage with a high-waist design and side guards, plus a soft cotton feel and disposal tape for easy removal.
Vera is now available at leading supermarkets, neighborhood provision stores and pharmacies, as well as online via Shopee (Vera official store), Lazada (Lazmall), TikTok Shop, and Vindamall. As part of its launch, Vera is currently running a “Buy & Win” contest too where consumers stand to win prizes up to RM 1 million including a new car, luxury bags, gold bars, and more.
For product information, promotions and updates, visit www.veramalaysia.com.