Village Grocer has officially opens its doors for its SKS City Mall JBCC’s outlet. This new outlet is aligned with the brand’s expansion, bringing its signature “Passion to Delight” shopping experience to the heart of Johor Bahru.
The new store is a key part of SKS City Mall’s lifestyle-focused idea, featuring fresh local produce and top international goods. Located below the 5-star Sheraton Johor Bahru and a short distance from the CIQ, it offers easy access for residents, daily commuters, and visitors to:
- Freshness Guaranteed: A wide array of premium fruits and vegetables flown in daily from Australia, Japan, Korea, and New Zealand, alongside locally sourced produce from Cameron Highlands.
- Premium Meats & Seafood: High-quality cuts of meat and the “catch of the day” seafood section.
- International & Artisanal: Exclusive house-brand products from Australia (Woolworths), premium European range, plus an extensive organic and health-food section catering to vegan, keto, and gluten-free lifestyles.
- Ready-to-Eat Delights: A dedicated deli section featuring artisanal baked goods and convenient meal solutions for the urban professional.
SKS City Mall JBCC is a modern lifestyle destination featuring a mix of dining, retail, wellness, entertainment, and family-oriented experiences, with selected Singapore brands for cross-border visitors. Located near the Singapore CIQ checkpoint, it aims to serve local communities and Singaporean visitors with its integrated offerings. The mall enhances visitor engagement through festive celebrations, family activities, live performances, exhibitions, and community events.
“Our arrival at SKS City Mall is a strategic move to bring our premium grocery offers closer to the vibrant heart of Johor Bahru,” said Mr. Kok Kian Kee, Chief Executive Officer of The Food Purveyor. “By integrating Village Grocer into this innovative hub, the goal is to ensure the brand remains a convenient and accessible resource for the multi-generational community here.”
Grand Opening Celebrations & Promotions
To celebrate the launch, Village Grocer SKS City Mall is offering exclusive rewards for opening specials and BITES loyalty members from 21 May to 21 June 2026:
- Bumper Bonanza: A one (1)-day-only (21st May 2026) deal offering the best value in town!
- Opening Giveaways will run on May 21st, 23rd and 29th, also throughout June, rewarding customers with attractive complimentary gifts with purchase when they spend at Village Grocer, SKS City Mall JBCC during this opening campaign. Gifts are available on a first-come, first-served basis, while stocks last. Terms and conditions apply.
- Opening Day Specials on 21st May 2026 only:
- The first 200 customers who spend a minimum of RM150 can redeem one (1) exclusive goodie bag.
- The first 50 customers who spend RM300 & above will receive the exclusive goodie bag PLUS a free Fruit & Vegetables giftbag.
- Join BITES (FREE membership) on 21st May 2026 only:
- Spend RM30 & above to get a FREE non-woven shopping bag for new Bites member only.
- Spend RM180 & above and get one(1) free attempt at our CLAW machine to win Plush Toys. If you missed, worry not as you can still walk away with one(1) pack SAVOIR Facial Tissue 4ply 4 x 110s.
Village Grocer at SKS City Mall JBCC is dedicated to sustainability, operating as a plastic-free-at-checkout store. Customers are encouraged to bring their own reusable bags. The store is located on the Lower Ground Floor and is open daily from 10:00 AM to 10:00 PM.