Dato_ Sydney Quays, Group CEO of Berjaya Food Berhad and Managing Director of Starbucks Malaysia_ Datuk Manoharan Periasamy, Director General of Tourism Malaysia_ Zakiah Hanim, Director of Marketing and Loyalty of Starbucks Malaysia
Starbucks Malaysia and Tourism Malaysia have launched a partnership for the Visit Malaysia 2026 (VM2026) campaign at an event at Starbucks Reserve Shoppes, Four Seasons Place. This collaboration will feature exclusive merchandise, handcrafted beverages, and locally inspired food to celebrate Malaysia’s cultural heritage.
Starbucks Malaysia aims to connect global audiences with authentic local experiences. The VM2026 campaign, themed ‘Surreal Experiences’ and represented by two Malayan sun bear mascots, Wira and Manja, will highlight Malaysia’s unique stories. Through this partnership, Starbucks will enhance the national campaign by blending global coffee culture with the spirit of VM2026.
The collaboration will feature staggered releases, including:
Available from October 2025:
- A collection of limited-edition tumblers exclusively available at Starbucks Reserve Shoppes at Four Seasons Place, followed by all airport stores and select stores in Malaysia;
- Specially crafted beverages celebrating bold local flavors.
Launching in 2026:
- A bungkus (packed) concept food selection, paying nostalgic tribute to classic Malaysian delicacies;
- Starbucks edition Wira & Manja, a key-chain plushie set;
- Visit Malaysia 2026 Starbucks Cards and more to be announced!
“This partnership with Starbucks Malaysia exemplifies how local and international brands can unite to showcase the richness and diversity of Malaysia,” said YBhg Datuk Manoharan Periasamy, Director General of Tourism Malaysia. “By blending creative storytelling, iconic branding, and distinctly Malaysian flavours, we are confident this partnership will inspire both locals and visitors to explore as well as celebrate the best of our nation in the lead-up to Visit Malaysia 2026.”
Beyond the initial launches, the collaboration will feature quarterly refreshes throughout 2026, developed with local artists and communities to introduce creative collaborations that keep the campaign engaging. The brand will also unveil flagship stores across Malaysia as cultural destinations, showcasing exclusive décor and immersive experiences to enhance the VM2026 journey for tourists and locals.
“Starbucks is honored to work alongside Tourism Malaysia on this meaningful initiative,” said Dato’ Sydney Quays, Group CEO Berjaya Food Berhad. “By bringing the Starbucks Experience to the forefront of this campaign, we aim to complement the surreal experiences of VM2026 with moments of connection in our stores. Beyond celebrating Malaysia with our customers both here and around the world, we hope that this collaboration also supports Tourism Malaysia’s ambitions under VM2026.”