Rado is hosting the Rado High-Tech Ceramic Lab at Pavilion Kuala Lumpur from 9 to 20 September 2026, an immersive pop-up offering visitors an introduction to the innovation behind the brand’s signature high-tech ceramic.
Through interactive installations, guests can explore the production process, discover the expertise behind its unique colours and finishes, and experience scratch resistance, lightness, and remarkable comfort. This journey is complemented by a showcase of Rado timepieces, illustrating how technological innovation transforms into contemporary design. Making its global debut in Malaysia, the Rado High-Tech Ceramic Lab highlights Rado’s pioneering spirit and expertise, reinforcing its reputation as the Master of Materials.
Making its global debut in Malaysia, this concept aims to connect audiences with the brand’s craftsmanship and materials. Rado, known as the Master of Materials, highlights how high-tech ceramic, with its durability and aesthetic appeal, is integral to the brand’s identity, allowing visitors to experience its exceptional qualities firsthand.
Designed as an interactive destination, the Rado High-Tech Ceramic Lab showcases the processes behind the brand’s signature material. Visitors can follow the transformation from raw powder to high-tech ceramic, exploring the techniques that create its unique colours and finishes.
Through hands-on activities, they can experience the qualities that distinguish Rado’s material. These interactive elements aim to inform and inspire, offering a creative and engaging connection to the brand’s craftsmanship and attention to detail.
“At Rado, innovation begins with materials. The High-Tech Ceramic Lab allows visitors to experience our expertise firsthand and to understand how decades of research, creativity, and craftsmanship have shaped our unique approach to watchmaking. We want people to discover not only what makes high-tech ceramic exceptional, particularly its remarkable wearing comfort and unique feel, but also the passion and pioneering spirit behind every Rado creation,” said Adrian Bosshard, CEO of Rado.