Mi Sedaap has officially launched their latest offering, the Ori Ori Kari in Malaysia with local singer Vanessa Reynauld.
Ori Ori Kari stands out in the Mi Sedaap range by providing a more enjoyable kari experience with a rich aroma, added spice, extra tofu, and springy noodles. Each bowl starts with a tempting curry aroma and a spicy kick that enhances every bite. The extra tofu absorbs the flavorful broth, while Mi Sedaap’s signature springy noodles add a satisfying texture.
It appeals to Malaysians. In a 2025 survey of 200 testers, two out of three said that Ori Ori Kari was their favorite kari, matching Mi Sedaap’s campaign message, “Kari that H1TS Bolder & Better.”
“There’s nothing quite like a good bowl of kari to bring people together, and that’s the spirit we wanted Ori Ori Kari to carry. With a richer aroma, spicier kick, extra tofu and springy noodles, we want to offer Malaysians a more satisfying kari experience,” said Ng Hock Guan, Country Manager of Gentle Supreme.
“Vanessa embodies that same bold, feel-good energy, and we’re thrilled to have her join us as we bring Ori Ori Kari to even more Malaysians. Together, we hope to inspire more people to discover and enjoy Kari that H1TS Bolder & Better.”
Mi Sedaap Ori Ori Kari Ambassador Vanessa Reynauld shared: “The moment I tried Ori Ori Kari, the aroma alone had me hooked. It’s rich, comforting and has just the right kick that Malaysians love. I also can’t wait to share Vanessa’s Secret Kari, my very own way of enjoying Ori Ori Kari.”
Vanessa’s Secret Kari puts a personal spin on Ori Ori Kari. It includes prawns, shredded chicken, and a boiled egg, topped with leaf celery and chives, finished with a squeeze of calamansi lime. This special dish was made just for a media event, letting guests taste how Vanessa enjoys her Ori Ori Kari.
At the private launch, guests could enjoy Ori Ori Kari through fun activities like Vanessa’s Secret Kari and the Build Your Own Kari Experience, where they created their own bowls. Vanessa also performed live, making it a great afternoon of good food, company, and a love for delicious kari.
You can purchase Ori Ori Kari in a bundle and cup format at various stores like Lotus’s, AEON, 7-Eleven, and Watsons.