PROTON has officially announced the price for the latest Proton S70 at the Axiata Arena in Bukit Jalil. The event to officially unveil the company’s newest addition to its lineup was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade and Industry. Also present were Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of DRB-HICOM, Tan Sri Syed Faisal Albar, Chairman of PROTON, Dr Li Chunrong, Chief Executive Officer of PROTON and En Roslan Abdullah, Deputy Chief Executive Officer of PROTON.
PROTON has mentioned the latest sedan has spent 260,000 man-hours by PROTON’s R&D engineers to design and develop. The Proton S70 alsounderwent rigorous testing by PROTON’s engineers who together with their counterparts from Geely, covered 1.2 million kilometres of road testing.
The Proton S70 is offered in four variants – Executive, Premium, Flagship and Flagship X. The top two variants are equipped with the “Hi PROTON” voice command, providing features such as online navigation, online music streaming and weather forecasts via a 12.3-inch infotainment head unit. Additionally, the PROTON Link app allows for remotely starting the engine to cool down the cabin.
All the variants uses the same 1.5L turbocharged engine, that delivers 150PS of power and 226Nm of torque. The engine is mated to a 7-speed dual clutch transmission for enhanced efficiency, responsiveness and overall driving performance.
For aesthetics, the S70 offers a distinctive appearance that includes LED headlamps with daytime running lamps, stylish 17-inch alloy wheels, a sunroof and a rear tail light bar. Prioritising comfort, the Proton S70 is equipped with leatherette seats with driver power seat and rear air vents.
For safety, the sedan has been awarded a 5-Star safety rating by ASEAN NCAP. This is thanks to a comprehensive list of safety features including 6 SRS airbags, an extensive array of 13 Level 2 Advanced Driver Assistance System (ADAS) features. These encompassing both active and cognitive safety systems with notable features such as Autonomous Emergency Braking (AEB), Intelligent Cruise Control (ICC), Traffic Sign Information (TSI) and Lane Change Assist (LCA). The Tyre Pressure Monitoring System (TPMS) ensures driver peace of mind and 360 Camera with 3D Display for parking convenience.
Prices and Packages
Buyers of the Proton S70 will receive a comprehensive package of benefits for an enhanced ownership experience. The Standard Package is inclusive of 5-year unlimited mileage warranty and six complimentary labour service. Customers opting for the Flagship and Flagship X variants will also receive a 5-year 1GB/month data package.
Additionally, low financing interest rates from 2.34% per annum are also offered via Proton Commerce and customers will receive a range of benefits if their Proton S70 is insured with the PROTON Insurance Program.
These benefits include a waiver of betterment cost for up to 10 years, agreed value coverage extending up to 12 years, comprehensive insurance for all authorized drivers, key care cover up to RM1,000, flood relief insurance up to RM1,000, personal accident coverage up to RM15,000, and 24/7 roadside assistance and towing.
The first 3,000 customers who register their vehicles by 29 February 2024 will enjoy additional perks. Those who opt for the Flagship X variant will receive with an aerokit valued at RM3,130 while Premium and Flagship variant customers are eligible for a RM500 service voucher. All buyers will also receive increased PROTON Insurance Program benefits consisting of complimentary 1st Year Special Perils coverage.
Exterior colour options for the Proton S70 are Snow White, Armour Silver, Space Grey, Passion Red, Marine Blue, Quartz Black and the newest addition, Teal Bayou Green which is offered in accordance with the variant chosen.
Proton S70 on-the-road (OTR) prices without insurance:
| Variant | Peninsular Malaysia | East Malaysia |
| PROTON S70 1.5T Executive | RM 73,800 | RM 75,800 |
| PROTON S70 1.5T Premium | RM 79,800 | RM 81,800 |
| PROTON S70 1.5T Flagship | RM 89,800 | RM 91,800 |
| PROTON S70 1.5T Flagship X | RM 94,800 | RM 96,800 |
Exclusive Proton Accessories for the Proton S70:
| Package | Price | Accessories Item |
| Utility Package | RM 455 | Coil Mat, Door Scuff Plate, Boot Tray |
| Urban Package | RM 1,020 | Door Visor, Digital Video Recorder (DVR), Floor Light |
| Aerokit Package | RM 3,130 | Front Skirt, Side, Skirt, Rear Skirt, Trunk Spoiler |
| Premium Package | RM 2,660 | Door Scuff Plate, Boot Tray, Door Visor, Digital Video Recorder (DVR), Floor Light, Proton X-Watch |