Nothing has officially announced that V from BTS as its new Global Brand Ambassador, with a new campaign introducing Nothing’s latest audio offering – Headphone (1) Pro.
Global Brand Ambassador V stars in Nothing’s new campaign for Headphone (1) Pro
Shot in Seoul by Dorothea Sing Zhang, this campaign highlights the open and creative process, showing the fun and variety of real expression. It celebrates the high standards of both V’s influence on music and Nothing’s focus on design.
This partnership shows Nothing’s dedication to artists and cultural leaders shaping the future of music and culture, especially after Charli xcx became Nothing’s Global Brand Ambassador and shareholder in Spring 2026. This summer, Nothing also started Club Nothing (R), a new music fund to support the next generation of nightlife creators. Together, these partnerships boost Nothing’s global presence, placing the brand at the cutting edge of design-focused technology where sound innovation meets modern culture.
V said, “I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”
Carl Pei, Co-Founder and CEO of Nothing, said, “V has an instinct for fearless experimentation. He’s always pushing into different sounds and styles – he follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We’ve built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”
Headphone (1) Pro is Nothing’s most advanced audio product, designed for those who love high-quality sound. It has a unique triple-driver setup, including a 40mm bass driver, a precision driver, and a treble xMEMS driver. This delivers amazing detail and sound across a wide range, from 20Hz to 40kHz.
Unlike most headphones that are made for either studio work or casual listening, Headphone (1) Pro combines both. It offers top-notch audio quality and a stylish design, making it great for both creating music and everyday listening.
The headphones are tuned in collaboration with experts from Metropolis Studios. There’s a special Flat EQ Switch for a clear sound, perfect for producers. The ‘Studio B’ mode gives you the sonic experience of one of their leading studios, and there are five custom EQ profiles aimed at enhancing British music.
Immersive Listening Meets Comfort
The Pro has top-notch real-time Adaptive Active Noise Cancellation. It uses a 10-mic system to better block outside noise, especially in windy conditions or while in traffic. The ear cushions are redesigned for a better sound seal, featuring an 8 mm silicone wall inside that creates a barrier for improved noise control.
Headphone (1) Pro showcases a simple, clear design. You can see the triple driver setup through the strong 9H Panda glass on the ear cups, which is both shatter and scratch-resistant. It combines aluminum and titanium for a sturdy yet lightweight finish.
The wider headband with thicker padding helps distribute weight evenly, and the adjustable fit ensures long-lasting comfort. Weighing only 327g, we achieved a lighter design by using titanium instead of steel and introducing softer ear cushions. Headphone (1) Pro offers up to 68 hours of battery life with noise cancellation off, features fast charging, and has an IP52 rating.
Headphone (1) Pro will be available in Malaysia at a later date. Further details on local availability will be announced soon.