UD Trucks and its distributor partner, Tan Chong Industrial Equipment Sdn Bhd (TCIE), have expanded their market presence with the opening of a new 3S (Sales, Service and Spare Parts) dealership in Nilai, Negeri Sembilan, in collaboration with Soon Seng Automobile Sdn Bhd.
Located at Lot 109 on Jalan Platinum 5/5 in Pusat Perdagangan Nilai Impian, the center will offer sales, services, and parts support for UD Trucks’ customers in the region. An opening event was attended by management teams from UD Trucks, TCIE, and Soon Seng Automobile.
UD Trucks Region Director for Southeast Asia & East Asia Keiichiro Ochiai shared, “We are proud to welcome Soon Seng Automobile into our growing dealership network. The opening of this new 3S center reflects UD Trucks’ continuous mission to provide high-quality, innovative commercial vehicles that fleet operators and businesses demand today. We are fully committed to our role as an innovation leader in the transport world, and we take pride in being a valued partner driving productivity for our customers and better life for societies.”
Soon Seng Automobile Sdn Bhd Director, Edmund Chan in his speech during the event said, “Soon Seng Automobile was established in 1978 and for nearly 50 years, we have been dedicated to serving the Malaysian transport industry. This new dealership marks another new and significant chapter in our company’s journey. We look forward to bringing our collective strengths to keep our customers’ businesses moving through the supply of UD Trucks’ smart logistics and reliable aftermarket support.”
The new 3S center improves how customers interact with UD Trucks and showcases their entire range of commercial vehicles, including the light-duty Kuzer, medium-duty Croner, and heavy-duty Quester. The center has four service bays for truck maintenance and repairs, special tools for technical diagnostics, and a full stock of genuine UD Trucks parts.
During the opening, a vehicle handover ceremony took place for two customers. Logisteed Malaysia Sdn Bhd, a total logistics service provider and an existing UD Trucks customer, received three UD Quester trucks. At the same time, LLC Infra Sdn Bhd, a new UD Trucks customer focusing on engineering and construction, took delivery of two UD Croner trucks.
TCIE Chief Operating Officer Loh Thim Choy remarked, “TCIE is glad to have Soon Seng Automobile as the partner of choice in our quest to further expand our UD Trucks’ dealer network. Being close to our customers is very important and the industrial area of Nilai is efficiently supported by excellent highway connectivity and surrounding commercial developments. Through this new 3S center and our shared passion for quality, service excellence and customer satisfaction, we anticipate strong growth potential from new and existing client relationships.”
Loh added that customers will have better access to experience UD Trucks’ products and gain more value through UD Extra Mile Services, which includes genuine parts, service agreements, and 24/7 Roadside Assistance for sustained uptime.