New Balance has announced its 2025 Grey Days campaign will be happening at Pavilion Kuala Lumpur with two key experiences: the In-Store Experience and a dedicated Pop-Up.
Held every year, Grey Days honors the color that represents New Balance’s history. The campaign features a range of product releases, brand stories, and community highlights, all celebrating the lasting appeal and significance of grey.
Grey Days 2025 Details:
| Dates | Location | Time |
| Grey Days In-Store Experience | ||
| 9 May – 2 June 2025 | New Balance Pavilion Kuala Lumpur @Lot 5.10.00, Level 5, Jln Pavilion, Bukit Bintang, 55100 Kuala Lumpur, Kuala Lumpur | 10am – 10pm |
| Grey Days 2025 Pop-Up | ||
| 9 – 18 May 2025 | Level 5, Link Bridge @ Pavilion Kuala Lumpur, Jln Pavilion, Bukit Bintang, 55100 Kuala Lumpur, Kuala Lumpur | 10am – 10pm |
Visit the New Balance Pavilion Kuala Lumpur to check out the latest collection, join a hands-on workshop*, and get a limited-edition tote with a minimum purchase*.
For more details on the event and to share your experiences, follow us on Instagram @newbalance and on Facebook @NewBalanceMalaysia using the hashtags #NewBalanceMY and #NBGreyDays2025.