New Balance has launched the ABZORB 2010 and ABZORB 2000, two new and progressive models to the brand’s exploration of 2000s-era running influences.
The series was originally introduced in 1993 with the highlight of ABZORB cushioning making waves in running technology and has since become a key feature of popular lifestyle models. The ABZORB 2010 and ABZORB 2000 uniquely blend functionality and design, offering comfort and a modern take on New Balance’s running legacy.
With wearability in mind, the ABZORB 2010 blends an innovative style with familiar elements. The segmented ABZORB sole unit, now more expansive, is the design’s centerpiece, complemented by a diamond-knit mesh upper for a modern twist on a classic look.
The ABZORB 2000 was given a previewd during Milan Design Week in early April, showcasing the combination of a progressive design, minimalist upper, and futuristic details for a fresh take on visible tech. Utilizing 3D tools, the process crafted a hyper-detailed articulated sole and captured unique curves. This experimental design features full-length ABZORB cushioning and ABZORB SBS pods, highlighting elements from 2000s running-inspired classics.
“The real challenge in designing the ABZORB 2000 was finding the right balance between heritage and modernity,” said Charlotte Lee, Design Manager. “We wanted to amplify those iconic design cues, like the ABZORB SBS gel cushioning, but rework them through a contemporary lens. It’s that tension between the past and the present that really drives our design philosophy.”
The ABZORB 2010 will be available online and at New Balance stores in The Exchange TRX and Pavilion KL starting from 7 May 2025. The ABZORB 2000 will follow in June 2025. Visit the New Balance website to learn more.
ABZORB 2010 Product Details:
- Diamond-knit mesh upper
- Nubuck and synthetic overlays
- ABZORB midsole, with ABZORB SBS at the heel and forefoot
- Translucent TPU Stability Web shank at midfoot
- Sculpted midsole details
- Reflective accents
- Molded ‘N’ logo
ABZORB 2000 Product Details:
- Mesh upper with printed overlay patterns
- Printed ‘N’ branding
- A full-length ABZORB sole unit combines ABZORB cushioning and ABZORB SBS pods
- Segmented sole unit features a Stability Web shank
- Sculpted midsole details
- Reflective accents
*Removed initial pricing announcement as there is a price change