NESCAFÉ Malaysia has partnered with Malaysian Airports Holdings Berhad (MAHB) as the recharge partner for Malaysian workers through its “Ngopi Dulu, Kekal Bersemangat Bersama” (“Have a Coffee First, Remain Determined Together”) initiative, in conjunction with Labour Day. This partnership reflects NESCAFÉ’s commitment to supporting frontliners, especially airport personnel, who keep Malaysia connected to the world.
Building on the success of last year’s “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”), this initiative highlights NESCAFÉ’s goal to honor the daily experiences of Malaysians, celebrating their resilience, determination, and unity that inspire the country to progress together.
“Continuing our spirit from 2025’s Ngopi Dulu campaign, NESCAFÉ is here to support the KLIA community – especially those who work tirelessly to ensure smooth airport operations every day. Airport operations move at a fast pace and are filled with challenges. Therefore, Labour Day is the perfect platform for us to celebrate your commitment and empower your spirit that keeps you going strong through long and demanding days,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia at the unveiling ceremony.
Airports are vital international gateways, depending on dedicated personnel for continuous operations. With Labour Day falling on a Friday, airport teams were expected to operate at higher capacity, highlighting the need for alertness. This was a timely opportunity to recognize and support the MAHB workforce for their efforts in managing national connectivity, tourism, and shaping travellers’ first and last impressions.
As part of this campaign, NESCAFÉ opened a renovated Community Room in Kuala Lumpur International Airport (KLIA) Terminal 1 on Labour Day. This space allows MAHB staff to rest and recharge before their shifts. It features a vending machine with products from NESCAFÉ and other Nestlé brands like MILO, KitKat, and MAGGI—familiar names for many Malaysians.
Throughout the day, NESCAFÉ distributed over 5,000 cans, including NESCAFÉ Original, 3x Shot, Latte, and Mocha, to MAHB workers, providing a meaningful boost during their busy day. Adding excitement, artiste Black Hanifah surprised the KLIA community with an exclusive performance.
This Labour Day initiative marks NESCAFÉ’s first step to becoming KLIA’s recharge partner. More “pick-me-up” services will soon be accessible to support more staff and workers at the airport.