Carlsberg Malaysia is celebrating this year’s Gawai and Kaamatan season with meaningful experiences that bring communities together while keeping sustainability at the heart of the celebrations.
As part of this year’s harvest celebrations, Carlsberg showcases its MesmeRICEsing artist-edition packaging, featuring beautiful rice art by local artists Nelson Lip from Sabah and T. Bagak from Sarawak. The designs, inspired by rice as a symbol of life and abundance, honor Bornean harvest traditions while highlighting Carlsberg’s commitment to celebrating with purpose and supporting the communities and environment that inspire these moments.
“Sabah and Sarawak are more than a marketplace for us — they comprises communities we respect and consumers we value,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Through Carlsberg Raikan Bersama Sabah & Sarawak, we’re focused on celebrating local culture while encouraging responsible celebration—giving consumers simple ways to take part in supporting community and environmental efforts during the harvest season.”
Anchoring this year’s campaign is CarlsCrib Harvest Pesta, a three-day celebration happening at Farley Kuching Mall from 22 to 24 May 2026. This event, themed around the harvest season, features music, fun experiences, and moments to enjoy that are made #BestWithCarlsberg. It’s a great place for communities to connect, celebrate, and relax together.
A key part of this year’s focus on sustainability is the Carls Green Hub at CarlsCrib: Harvest Pesta. This initiative will also be part of the famous Rainforest World Music Festival and a local Harvest celebration at Kampung Taee, Sarawak. It encourages visitors to take part by exchanging three empty cans for a RM1 donation to a chosen charity, aiming for RM10,000 in total donations.
In addition to the celebrations, Carlsberg is sharing the harvest spirit with promotions across Sabah and Sarawak. From now until 31 May 2026, customers can enjoy Carlsberg Danish Pilsner or Carlsberg Smooth Draught and receive a limited-edition MesmeRICEsing backpack through selected in-store promotions, while supplies last, with qualifying purchases available in various locations.
Not only that, each eligible purchase also gives customers a chance to win exciting prizes, including the iPhone 17 Pro, iPad Air (11-inch), and Apple Watch Series 11. Shoppers at convenience stores can participate too by buying at least two cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught for a chance to win these prizes.
Through Carlsberg Raikan Bersama Sabah & Sarawak, Carlsberg reaffirms that true celebration is about coming together with pride, purpose and responsibility—making every shared moment #BestWithCarlsberg.
To find out more about the harvest celebrations and ongoing promotions, visit https://bestwithcarlsberg.my/harvest and follow @CarlsbergMY on Facebook and Instagram for the latest updates. Remember to always #CELEBRATERESPONSIBLY: if you drink, don’t drive.