ChongQing beer is now available in Malaysia through Carlsberg Malaysia. Originating in ChongQing and brewed since 1958, this easy-drinking lager is made for shared meals, providing Malaysians with a refreshing beer option ideal for enjoying together.
ChongQing beer has a balanced taste with 3.8% ABV and comes in 490ml cans. Its branding features a hotpot-inspired logo and a red and gold color scheme that represents warmth, passion, and togetherness, values tied to Chongqing’s culture and the beer’s ability to unite people.
“As Malaysian beer consumers show growing interest in authentic Chinese brands, this shift reflects more than a passing trend. The increasing appreciation for Chinese food, culture, and lifestyle points to a broader evolution in consumer behaviour,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “We are confident in making the brand affordable and accessible to meet the evolving consumer needs,” he added.
Named after its city of origin, ChongQing beer is inspired by Chongqing, a city known for its bold flavours, fiery cuisine, and vibrant dining culture. Designed to pair with Chinese cuisine and hotpot, the beer embodies the communal spirit and warmth of Chongqing’s food culture, offering an authentic taste of the city’s shared traditions.
Anchoring the brand’s expansion to Malaysia lies a strong sense of pride and brewing integrity. “Having started my brewing journey with ChongQing beer in its home city, I am incredibly proud to now brew this iconic beer here in Shah Alam, Malaysia,” shared brewmaster Roger Li, who is also the first Asian Supply Chain Director of Carlsberg Malaysia. “What matters most to us is staying true to its original character – refreshing, smooth, and easy‑drinking, so the flavours remain familiar to those who know ChongQing,” Li added.
You can get ChongQing beer at 99 Speedmart outlets nationwide from June 2026 onwards, offering Malaysian beer consumers a refreshing lager with authentic Chinese provenance, crafted for lively meals and everyday moments with friends.
Don’t drive and drive. For non-Muslims aged 21 and above only.