Lifestyle

MR D.I.Y. launches “Kini, Produk MR D.I.Y. Tahan Lebih Lama” initiative and unveils giant rice cooker pop-up store in Bukit Bintang

Alex Goh, Vice President of Marketing at MR D.I.Y. Group (center), and Elaine Ho, Head of Marketing at MR D.I.Y. Group (fourth from left), at the launch of the retailer’s first pop-up, the ‘Giant Rice Cooker,’ under the ‘Kini, Produk MR D.I.Y. Tahan Lebih Lama’ initiative in Bukit Bintang

MR D.I.Y. has unveiled its first-ever giant rice cooker pop-up store in Bukit Bintang, Kuala Lumpur – part of its latest nationwide initiative, “Kini, Produk MR D.I.Y. Tahan Lebih Lama” (Now, MR D.I.Y. products last even longer).

The fun installation features “steam” rising, cheerful music, and activities for families. It’s MR D.I.Y.’s creative way to show their quality promise. The 16-foot-tall rice cooker represents reliability and comfort, similar to the brand’s products, which have been certified by top quality organizations. These include Suruhanjaya Perkhidmatan Air Negara (SPAN) for water fittings, Standards and Industrial Research Institute of Malaysia (SIRIM) for safety and quality, Certificate of Conformity to European Toy Safety Standard (COC EN71) for toy safety, and Malaysian Communications and Multimedia Commission (MCMC) for multimedia equipment. These certifications show MR D.I.Y.’s commitment to safer and high-quality products.

From 1 to 12 October 2025, visitors at Bukit Bintang can enjoy this fun pop-up, shop exclusive items, and get discounts on MR D.I.Y. products like rice cookers, electric kettles, irons, sockets, headphones, portable fans, lightbulbs, bluetooth speakers, and earphones.

To celebrate the launch, MR D.I.Y. featured a dance show with 20 PANDAi mascots. They also introduced a limited-edition merchandise line, the BUDDiY mini plushie series, with designs like Steamie the rice cooker, Sizzy the iron, and A-Ha! the lightbulb. PANDAi sling bags are also available for RM25.90 at the pop-up. Visitors who spend RM25 or more on MR D.I.Y. products or PANDAi sling bags will receive a free BUDDiY mini plushie.

“These products represent who we are – a brand that’s creative, accessible, and always thinking of our customers,” said Alex Goh, Vice President, Marketing, MR D.I.Y. Group.  “For over 20 years, Malaysians have trusted us to deliver quality at affordable prices. Today, we’re demonstrating that our products are designed to last. With ‘Kini, Produk MR D.I.Y. Tahan Lebih Lama,’ we’re proving that ‘cheap’ can be good, and good doesn’t have to be expensive. It’s all part of how we deliver value beyond ‘Always Low Prices’.”

The “Kini, Produk MR D.I.Y. Tahan Lebih Lama” project is being launched in over 1,500 MR D.I.Y. stores across the country. It features special deals on selected products that have passed quality checks.

You can take a selfie with Steamie the rice cooker, get a limited-edition PANDAi sling bag, or see how MR D.I.Y. products are built to last. This pop-up event promises to be both enjoyable and useful.

Join the experience:
📍 MR D.I.Y. Pop-up Store, Fahrenheit88, Bukit Bintang, Kuala Lumpur
📅 1 – 12 October 2025

🎉 Weekend Specials – Saturday & Sunday

Dates: 4, 5, 11 & 12 October 2025

Times: 12PM | 3PM | 6PM

Fun activities:

✨ Watch the rice cooker steam in action

✨ Meet PANDAi mascots up close

✨ Take on the Whisper Challenge

✨ Win exciting giveaways

Visit mrdiy.com and mrdiy.com.my, or follow@MRDIYMalaysia on Facebook, and Instagram for more details.

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