Dee Noon Corporation has launched MODURA, a new lifestyle brand offering tech-enabled, export-grade kitchen and home cabinetry solutions to Malaysian homeowners.
This launch marks Dee Noon’s entry into the direct-to-consumer market, addressing the gap between low-quality mass-produced options and expensive custom solutions. The initiative responds to the rising demand for customized, high-quality home living solutions in Malaysia, influenced by changing homeowner lifestyles and a focus on functionality, design, and value in renovations.
“MODURA marks an important milestone in our journey as we transition from an export-driven manufacturer into a consumer-focused lifestyle brand. For two decades, we have been producing for international markets and large-scale projects, and today we are bringing that same export-grade craftsmanship, innovation and manufacturing expertise directly to Malaysian homeowners through a more seamless and accessible experience,” said Dato’ Kang Lean Hiang, Founder of Dee Noon Corporation and MODURA.
Dee Noon confirmed that its B2B operations will remain essential, supporting developers and international clients while MODURA expands into consumer markets. Both sectors share production lines and standards.
MODURA provides modular home solutions with export-grade quality, contemporary design, healthier materials, and competitive pricing. By using Dee Noon’s manufacturing capabilities, MODURA offers homeowners better value and consistent quality throughout the process.
“Homeowners today are looking for more than just beautiful spaces. They want smarter layouts, better functionality, consistent quality and a smoother overall experience when creating their homes. With decades of experience in the industry, I believe MODURA is well-positioned to meet these evolving expectations by combining strong manufacturing capabilities, contemporary design and technology-driven solutions under one brand,” said Dato’ Michael Chooi Yoey Sun, Business Partner, Dee Noon Corporation and MODURA.
MODURA, with 20 years of international manufacturing experience, is introducing global-quality standards to Malaysian homes. Their first experience gallery has opened at Plaza Arkadia, Desa ParkCity, offering an immersive space for customers to explore layouts, materials, and modern living concepts.
At the heart of MODURA’s offering is a seamless, technology-enabled customer journey that simplifies the traditionally fragmented renovation process.
With a newly integrated digital ecosystem developed with Foundryx, Coohom, and HOMAG, MODURA enhances the customer experience from design to installation. Upon receiving a floor plan, MODURA’s design team creates photorealistic 3D visualizations with transparent quotations, allowing homeowners to visualize their spaces before approval.
This approach minimizes common issues like miscommunication and delays, leading to a more efficient experience. MODURA’s standard project completion timeline starts at approximately 21 days, providing a faster and more predictable turnaround than traditional processes.
MODURA focuses on enhancing healthier indoor living with E0-grade materials that have low formaldehyde emissions. Positioned in the mid-to-high market segment, MODURA offers quality solutions at competitive prices due to direct manufacturing and a streamlined supply chain based in Penang. The experience gallery at Plaza Arkadia, covering around 4,000 sq ft, allows visitors to work with design consultants for personalized solutions. Cube Creation Group, the exclusive distributor, supports MODURA’s retail growth and future expansion.
“Today’s homeowners are looking for more than just aesthetically pleasing spaces. They want quality, practicality, transparency and long-term value. MODURA brings together strong manufacturing expertise, thoughtful design and a seamless customer experience to deliver premium living solutions that are both accessible and reliable for Malaysian homeowners,” said Mr Benny Tai, Managing Director of Cube Creation Group.
Looking ahead, MODURA plans to enhance its presence in Malaysia before venturing into Southeast Asia via regional partnerships, collaborations, and franchise opportunities over the next three to five years.
By merging manufacturing expertise with thoughtful design and technology, MODURA aims to redefine premium living and establish a trusted lifestyle brand for modern homeowners across the region.