Mi Sedaap has brough back the Korean Spicy Chicken Ramen with bolder and more satisfying than ever before. The latest Mi Sedaap Korean Spicy Chicken Ramen now comes with new packaging and ingredients.
The noodles are now made with premium Australian and Canadian wheat flour, delivering a thicker, springier texture—perfect for absorbing the rich, spicy sauce. The noodles, along with the fresh chili and high-quality spices, is offering authentic flavors while allowing Malaysians to customize the spice level to their preference.
Ng Hock Guan, Country Manager shared “Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians. With the growing influence of Korean culture – whether it’s K-Dramas, K-pop or K-food – we understand the deep connection Malaysians have with all things Korean. This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist.”
He further emphasized, “We are not just offering noodles; we’re bringing a piece of Korea to every household. This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards. At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers.”
A Fresh Face for a Fresh Look
The brand also announced that Ahn Hyo Seop—the dashing actor, K-Drama superstar, and global heartthrob, now joins Mi Sedaap as the official brand ambassador. With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.
In the commercial, Ahn Hyo Seop savors every fiery bite, delivering his verdict with undeniable excitement: these noodles ‘truly taste like Korea!’ Get ready for a flavor-packed adventure because Ahn Hyo Seop is inviting YOU to experience the thrill of authentic Korean spice.
1 Million Cup Giveaway: A Bold Promise to Malaysia!
Mi Sedaap is on a mission to do: spread the joy of authentic Korean flavors to every corner of Malaysia. During the launch, the brand is announcing the roll out of the 1 Million Cup Giveaway, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavors of Mi Sedaap noodles.
And that’s not all—Mi Sedaap is hitting the streets! With roving trucks and vending machines, getting a free cup of deliciousness has never been easier. Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year. From universities to office hotspots, the taste of Korea is coming straight to you!
Special Deals for Fans
Starting now, shoppers can get an exclusive 5+1 promo pack at selected stores across the country. Stock up and enjoy without spending too much!
The fun begins with a six-day launch event at Sunway Pyramid (LG, Orange Concourse) from 11 February to 16 February. Get ready for fun games, special giveaways, and taste tests with spicy challenges for those who love heat and those who prefer milder flavors.