Maison Martell launches Make It With Martell, a global campaign showcasing elevated classic cocktails crafted with Martell for a smoother, more balanced experience. In Malaysia, the campaign includes selected bars, inviting consumers on a cocktail journey where they can request “Make It With Martell” to earn rewards. To celebrate the launch, a limited-edition streetwear line has been released in collaboration with Rotten Paradise.
At the bar, asking for “Make It With Martell” transforms classic cocktails. Martell’s unique distillation of exclusively clear wines captures the essence of French grapes, enhancing balance and providing a smoother, fruitier profile. This offers drinkers a more informed way to order, centered on how the liquid influences the final cocktail.
From May to August, Make It With Martell takes place at curated bars in Malaysia, starting with Penrose and Lavantha. Penrose, ranked No. 10 on Asia’s 50 Best Bars 2025, and Lavantha, known for their modern cocktail approach, are founded by Malaysia’s Make It With Martell ambassador, Jon Lee. Each bar offers special menus featuring classic Martell cocktails.
Martell also launches Swift Rewards, a program allowing guests to earn points through tasks, questions, and daily check-ins. Points can be redeemed for exclusive rewards, including Martell bottles and limited-edition merchandise.
Against this backdrop, Martell introduces a collaboration with Rotten Paradise. Titled Night Shift, the limited-edition capsule draws from cocktail culture and makes the idea visible beyond the drink, so by the time you order, you already know what to ask for: “Make It With Martell.”
“Cocktail culture is built on small decisions at the bar, and classic cocktails are where those decisions matter most—they’re familiar, timeless, and make the impact of every ingredient more noticeable. We want Martell to be part of that moment. ‘Make It With Martell’ gives people a clear way to choose differently and understand what that choice does to the drink. The Night Shift capsule celebrates the nuances of nightlife, with Rotten Paradise bringing a culturally grounded perspective to how cocktail bar culture is expressed today,” said Pernod Ricard Malaysia Head of Marketing, Liew Pooi Wan.
The Night Shift capsule translates cocktail culture into wearable form, merging bar rituals, tools, and late-night energy into a collectible range. It reinterprets classic bar iconography through contemporary streetwear, extending Martell’s vision beyond the glass.
Unveiled at the Kuala Lumpur Cocktail Week (KLCW) on 2 May 2026, the capsule showcased cocktails crafted by Martell’s Global Mixologist Rémy Savage. Guests enjoyed two reimagined classic cocktails: Fine à l’Eau, a modern cognac-and-water serve, and Spitfire Fizz, a refreshing mix of Martell, peach, raspberry, and fizz.
For more information, including participating bars, the Martell rewards programme, and to shop the Night Shift collection, visit: http://martell.com/en-my/make-it-with-martell