Magnum has officially launched their latest innovation in Malaysia, the Magnum Pistachio Signature. Launching alongside Magnum’s global House of Magnum campaign, Magnum Pistachio Signature defines indulgence through ingredient-led craftsmanship and Magnum’s unmistakable cracking chocolate experience.
Magnum introduces a specially crafted pistachio coating paired with its signature Belgian Chocolate, featuring dense pistachio ice cream in a rich marble pattern. Magnum Pistachio Signature elevates pistachio into a luxurious experience for Pleasure Seekers seeking new indulgent flavors.
“Magnum has always been about pushing the boundaries of indulgence while staying True to Pleasure. With Magnum Pistachio Signature, we set out to reimagine pistachio through a more refined and elevated lens by bringing together premium ingredients, indulgent textures, and Magnum’s iconic cracking chocolate into one crafted experience,” said Maggie Tay, General Manager of The Magnum Ice Cream Company, Malaysia and Singapore. “Designed for Pleasure Seekers who appreciate sophistication in every detail, Magnum Pistachio Signature reflects our continued commitment to transforming everyday indulgence into a sensorial and elevated experience.”
With the launch of Magnum Pistachio Signature, Magnum transformed the Oval Concourse of 1 Utama Shopping Centre into Magnum Pistachio Atelier. This immersive experience celebrated craftsmanship and artistry, inviting guests into a thoughtfully curated world.
Local personalities like Aedy Ashraf, Siti Saleha, and May Ho added glamour to the event, which reimagined Magnum as a creative house where every detail is crafted for indulgence. The celebration blended fashion, artistry, and flavour, showcasing Magnum’s belief that true pleasure is shaped through intention and craftsmanship.
Elevating the experience was the “Make My Magnum” bar, where guests created their own Magnum Pistachio Signature masterpieces. With curated toppings and decadent touches, each creation became a personal expression of indulgence, turning each Magnum into edible artistry.
Additionally, Magnum is collaborating with Contour.PJ to present a curated menu of artisanal creations inspired by Magnum Pistachio Signature. This exclusive selection features elevated desserts and bold flavour pairings that complement the rich notes of pistachio, offering a unique culinary experience where artistry and indulgence unite.
The concourse experience at 1 Utama Shopping Centre is open to the public until 14 June 2026, inviting visitors to explore and enjoy Magnum Pistachio Signature up close.