This Chinese New Year, MAGGI Malaysia honors the home cooks behind every reunion table. As many young Malaysians host for the first time, MAGGI supports them with practical tools, flavor solutions, and cooking guidance to make festive cooking joyful.
In Malaysian Chinese homes, younger generations are stepping up to cook reunion meals, often for the first time. Balancing tradition with modern cooking and catering to various tastes can be challenging. This year, MAGGI stands by these new cooks with guided recipes, planning tools, and trusted flavor bases, helping them recreate familiar tastes and preserve family traditions. As the apron changes hands, MAGGI encourages families to embrace this evolution, affirming that the love behind the meal remains unchanged.
“Taking charge of the reunion table for the first time is both an honour and a responsibility,” said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI. “You want the dishes to taste familiar, yet reflect your own touch. Our role is to walk with you on that journey with recipes, tools and trusted flavour bases so you can prepare meaningful meals with ease and confidence.”
Introducing the MAGGI Wheel of Flavours
At the heart of this support is the MAGGI Wheel of Flavours, an interactive experience featuring Chinese New Year dishes to inspire home cooks. Not sure what to cook for CNY? The Wheel of Flavours guides you to joyful dishes for your reunion table, with recipes developed by MAGGI cooks. Each recipe nourishes both body and spirit:
- Prosperity: Guided by blessings and good fortune, these dishes carry indulgent, full-bodied flavours.
- MAGGI Auspicious Ginger Steamed Fish
- MAGGI Prosperity Reunion Pot
- Health: Inspired by the blessing of vitality, these dishes celebrate nourishment in its most comforting form.
- MAGGI Prosperity Spring Chicken Coconut Soup
- MAGGI Triple-Treasure Steamed Luffa Gourd
- Abundance: Rooted in the blessing of generosity, these spreads capture the joy of plenty with hearty flavours.
- MAGGI Abundant Bliss Prawn Rolls
- MAGGI Abundant Golden Chestnut Chicken
- Happiness: Guided by the blessings of joy and harmony, these dishes are created to bring people closer, sparking stories and laughter.
- MAGGI Eternal Joy Yee Sang
- MAGGI Joyful Reunion Dumpling Soup
Across these recipes, key MAGGI products such as MAGGI Oyster Sauce, MAGGI Chicken Stock Cube, MAGGI Concentrated Chicken Stock and MAGGI Syiok Cili Ala Kampung help elevate taste while keeping preparation convenient for busy hosts. Each recipe comes with step-by-step guidance that pairs seamlessly with MyMenu IQ, helping cooks plan balanced, complete menus for their gatherings. Designed as a practical source of inspiration, the Wheels of Flavours offers approachable, festive recipes for both seasoned cooks and first-time hosts exploring Chinese New Year cooking at their own pace.
Festive Rewards With the “Riang Raya Bersama MAGGI” CNY Edition
To thank and reward loyal MAGGI consumers this festive season, MAGGI is inviting Malaysians to participate in the “Riang Raya Bersama MAGGI” Chinese New Year edition contest, offering prizes worth over RM500,000. Running from 1 January to 19 April 2026, the contest carries through the Chinese New Year period into Ramadan and Raya. With every RM10 purchase of any MAGGI products, consumers stand a chance to win:
- 2 x New Proton X50
- 16 x exclusive 999.9 Fine Gold MAGGI product-inspired pieces worth RM8,000 each and
- 2,507 x e-wallet rewards worth RM88 each.
For households stocking up on staples for festive meals, shopping trips become a way to start the new year prosperously. From large reunions to intimate gatherings, MAGGI is a familiar presence in Malaysian kitchens during Chinese New Year. By supporting and recognizing those who cook, MAGGI aims to help families enjoy joyful and meaningful celebrations. The flavours of New Year are created by the cooks, and MAGGI is there to make the journey easier.