LG Electronics Malaysia has officially hosted the grand opening of its 130th LG Subscribe Brand Store, located at Sunway Pyramid Shopping Mall.
LG Subscribe launched in Malaysia in 2019 with a single brand kiosk, introducing a new model of home appliance ownership. Over the years, despite challenges, LG refined its offering and strengthened its subscription model, rapidly scaling to meet consumer demand. Today, with 130 stores across 58 locations in Central Malaysia, 29 in the Northern region, 23 in the Southern region, 15 in East Malaysia, and 5 on the East Coast, LG Subscribe has the most extensive branded appliance subscription footprint in Malaysia.
“Reaching 130 stores is a milestone, but what it truly reflects is the trust Malaysians have placed in LG Subscribe – and in our commitment to make premium home living more flexible and more accessible,” said Mr Justin Choi, Managing Director of LG Electronics Malaysia.
“When we set out on this journey, we believed that Malaysians deserved a smarter way to experience the best technology in their homes – not bound by the cost of ownership, but supported by ongoing care and service. This milestone tells us we were right, and it drives us to go further.”
Each store features a Maintenance Service Zone for customers to learn about after-sales care and filter replacement, enhancing trust in the subscription model. Store associates engage digitally, including TikTok Live sessions, to expand reach.
LG’s Filter Drop Campaign invites subscribers to safely dispose of used filters at brand stores, promoting sustainable practices and rewarding participants with complimentary gifts. This initiative is part of LG’s broader sustainability commitment, ensuring that each appliance is designed for energy efficiency and long-term environmental responsibility.
“Following our Future Vision 2030, we are transforming LG into a Smart Life Solution Company – one that connects and enhances customer experiences not just through products, but through the entire lifecycle of living with them,” said Mr Justin Choi.
“From the energy an appliance consumes while running, to what becomes of its components when they are spent – LG’s commitment to sustainability runs the full length of the ownership journey. That is what it means to stay present long after the appliance is installed.”
LG continues to broaden its LG Subscribe experience through the LG Online Brand Shop on https://www.lg.com/my/lg-subscribe/.