Visa is set to host “Tiap Kali Tap Into the Game”, a three-day football-themed consumer event taking place from 3 to 5 July 2026 at Central Town, MyTOWN Shopping Centre in Kuala Lumpur.
The next part of Visa’s Tiap Kali Tap campaign invites shoppers and football fans to join in fun activities and games. This will show how quick and easy it is to pay with Visa on mobile.
During the weekend, visitors can try out football games, meet Visa’s mascot Vee, take memorable photos, and get special merchandise from Visa or MyTOWN when they pay with their Visa card on mobile at the mall from 22 June to 31 July. Plus, on 4 July, shoppers can be part of a special celebrity football match.
Key Highlights:
- Step into a football-inspired playgroundShoppers can immerse themselves in a series of football-themed challenges and interactive experiences designed for fans, families, and casual shoppers alike. Activities include the Kepala Tap Challenge, Ball Kick Challenge, You vs Vee, Gashapon machine, photo booth and other on-ground games that bring the energy of the pitch into the mall.
- Tap, pay, and unlock exclusive rewardsVisitors who pay with their Visa card on mobile from 22 June to 31 July 2026 can redeem exclusive items at the mall concierge, including a Visa x Football Vee Plushie and MyTOWN exclusive merchandise via the MyTOWNKL App, while stocks last — making every purchase more rewarding.
- Catch the action or be a part of it – live!On Saturday, 4 July, visitors can look forward to a festive weekend, kicking off with an opening ceremony at 11.00am featuring cheerleading performances and more. This is followed by a lively celebrity football exhibition match at 12.00pm, where shoppers can even go up against TV personalities and football talents like Adam Carruthers, Harvinth Skin, Intan Serah, and Ammar Anuwar.
- Meet Vee, Visa’s football-loving mascotVisa’s mascot Vee will make special appearances throughout the event, inviting shoppers the chance to snap photos, join the fun and stand a chance to receive exclusive Vee merchandise.
- Win exclusive signed jerseys with Spend & WinRunning alongside the event is Visa’s Spend & Win campaign, where the top five shoppers with the highest number of Visa mobile payment transactions by 31 July 2026 will win an exclusive signed Lamine Yamal football jersey. Consumers can opt in to participate in this campaign by registering and answering a simple question.
Event Details:
| Date: | 3 –5 July 2026 |
| Time: | – |
| Venue: | Central Town, MyTOWN Shopping Centre |
| Activities: | Football-themed games, shopper challenges, photo booth, Vee mascot appearances, and exclusive merchandise redemptions |
| Special Highlight: | Celebrity football showdown on 4 July 2026 |
The public is invited to visit MyTOWN from 3 to 5 July 2026 to join in the activities, enjoy the football-themed experience, and stand a chance to take home exclusive Visa and MyTOWN merchandise.
For more information on the Spend & Win campaign, please visit https://promotions.visa.com/campaign/mobilepayworldcup/.