KAO Malaysia, in collaboration with Watsons, launched the “Skin Protection, Life Perfection” campaign to encourage Malaysians to adopt skin protection for lifelong health and confidence. The campaign introduces a collaborative ecosystem that combines Bioré skincare solutions with Watsons’ rewards programs and includes a 1% sales donation drive to support local research on skin protection and health.
“At KAO, we believe that skin protection is more than just a daily routine – it’s the foundation of a life well lived. Through this campaign, we want to remind Malaysians that every act of care, no matter how small, can shape a more radiant and confident tomorrow. With Bioré at the heart of this initiative, we’re proud to champion a message that blends science, self-love, and the simple joy of healthy skin. This initiative reflects KAO’s broader vision of helping Malaysians lead beautiful, healthy lives – a philosophy rooted in our Kirei Lifestyle Plan commitment.” said Mr. Yamazaki Hirobumi, President of KAO Malaysia.
Skin Protection, Life Perfection
To kick off the campaign, an event was organised featuring industry experts. The session began with a keynote by Associate Professor ChM. Dr. Noraini from Universiti Malaya on “The Science Behind Effective Skincare Ingredients.” She discussed the long-term benefits of skin protection on dermatological health. This was followed by a demonstration by Dr. Lim Ing Kien from Ventamin, showcasing customised skincare regimens for various age groups, reinforcing the message that healthy skin requires a tailored approach throughout life.
With daily exposure to UV rays, heat, and dust threatening skin health, KAO is leveraging Bioré’s expertise to offer a skincare regimen that protects, nourishes, and empowers individuals. The Bioré range advocates a “Cleanse. Protect.” philosophy, combining gentle cleansing with effective UV-blocking formulations to enhance skin resilience, enabling users to maintain healthy skin while pursuing their goals with confidence.
Encouraging Healthier Habits, Together
“Watsons is proud to partner with KAO Malaysia on the “Skin Protection, Life Perfection” campaign, which aligns with our mission to make health and wellness accessible. With our extensive network, loyalty program, and CSR initiatives, we can amplify KAO Malaysia’s message and foster positive habits among Malaysians. Together, we aim to empower individuals in caring for their skin long-term,” said Caryn Loh, Managing Director of Watsons Malaysia.
As the official retail partner, Watsons is extending the campaign with customer incentives promoting skin protection. From May to August 2025, consumers can earn rewards through Watsons’ loyalty programs:
- W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points
- E-Stamp Program: Collect stamps to redeem Bioré products including the Bioré Guard MOS Block 50g, Bioré UV Aqua Rich Aqua Protect Mist 60ml and Tone Up Essence 70g
The campaign reflects KAO Malaysia’s commitment to community health through collaboration with key partners. Notably, it includes the “Guard Our Future” project – a dengue prevention initiative featuring educational workshops, product donations, and cleanups in Selangor. Supported by the Selangor State Government, whose Public Health Committee advocates for proactive dengue management, this launch event highlights a shared interest in promoting public well-being through preventive care.
Campaign Promotion Activity
- Campaign duration: 6th May to 25th June 2025.
- Purchase any Bioré or Bioré Guard products (excluding Men’s Bioré) totaling RM80.00 or more in a single transaction at any Watsons store to be entitled to redeem one of 400 Touch n’ Go eWallet Reload PINs worth RM25.00 each.
- For more information about the campaign promotion and to find participating Watsons Malaysia outlet, please follow us on social media:
- Kao Malaysia Facebook: https://www.facebook.com/officialkaomalaysia
- Kao Malaysia Instagram: https://www.instagram.com/officialkaomalaysia/
- Watsons Malaysia Facebook: https://www.facebook.com/watsonsmalaysia
- Watsons Malaysia Instagram: https://www.instagram.com/watsonsmy/