Jhaoho, Taiwan’s No.1 health and wellness brand, has officially launched in Malaysia, marking a big step in its growth in Southeast Asia. This launch also brings its main product for bone health, Wei Gu Mi, to Malaysian consumers for the first time.
Malaysia is the first international market for Jhaoho, highlighting its importance as a regional hub and showing the growing demand for health solutions that focus on vitality, mobility, and bone wellness.
As more people in Asia care about their health, keeping strong bones and joints is becoming a top priority. In Malaysia, many people are facing bone health issues, with studies showing that 40.9% of urban adults have low bone mass (osteopenia), and 14% have osteoporosis. Joint health is also a concern, with knee osteoarthritis affecting about 10–20% of Malaysian adults, which impacts their mobility and quality of life.
“We believe true wellness begins with the ability to stay active, mobile and confident in daily life. With Wei Gu Mi, we are proud to introduce a new approach to bone wellness in Malaysia—one that supports people in maintaining their vitality at every stage of life. Through Wei Gu Mi, we aim to bring innovative bone wellness solutions that are convenient, science-driven and aligned with modern lifestyles across Southeast Asia.” said Chang Shuo Wen Jhaoho Malaysia Chairman.
Wei Gu Mi is made with a special mix of high-quality plant extracts, helpful nutrients, and active compounds to support daily health and bone maintenance. The formula combines traditional herbal ingredients with modern nutritional components, such as herbal extracts like ginseng, astragalus, notoginseng, wolfberry, white peony root, licorice, and turmeric, along with protein and structural nutrients including collagen and dairy-derived ingredients. These elements are brought together using a unique process to create a multi-functional wellness product for daily use.
Created for today’s busy lifestyles, Wei Gu Mi is a ready-to-eat bone health jelly made with advanced biotechnology, providing an easy alternative to traditional bone health supplements.
Accompanying its launch in Malaysia, Jhaoho is also introducing two new health products: You Li Qian, a probiotic herbal drink mix in orange powder, and Xue Ji Mi, a herbal drink mix with roselle powder and collagen to support beauty and wellness from the inside out.
All three products – Wei Gu Mi, You Li Qian, and Xue Ji Mi – follow Malaysia’s Ministry of Health (KKM) standards for health supplements and food, ensuring quality, safety, and consumer trust.
In Taiwan, Wei Gu Mi has become a key product for Jhaoho, showing strong consumer interest, repeat buying, and broad availability in major stores and online. The product is on track to sell over 1.2 million units, showing strong consumer trust and ongoing demand for easy daily wellness options.
The brand reported a repurchase rate of about 85%, indicating high consumer satisfaction and brand reliability. This approach combines product effectiveness, compelling brand stories, and trusted endorsements to build long-term relationships with consumers in the wellness sector.
To celebrate its launch in Malaysia, Jhaoho has chosen Taiwanese Golden Melody Award-winning singer Weng Li-You (“Only You”) as its Wei Gu Mi Brand Ambassador. Known for his appeal across generations, “Only You” embodies the brand’s values of health, positivity, and an active lifestyle.
In conjunction with this appointment, the brand will also announce the upcoming “Only You” Live Concert in Malaysia, scheduled to take place at Genting Highlands on 18 October 2026, bringing together wellness, music and lifestyle engagement in one landmark celebration. Customers will be able to participate in the concert experience through a purchase-with-redemption programme, where selected product packages will be eligible for concert ticket redemption. For more information, please visit https://wengliyu.jhaoho.my/