Samsung Malaysia has pushed the boundaries of innovation by transforming CuBig @ KLCC Junction into an immersive spectacle for the global launch of the Galaxy Z series.
During the Galaxy Unpacked event on 22 July, Samsung showcased a series of videos on an iconic digital platform and unveiled a custom-built model of the Galaxy Z Fold8. This installation blurred the lines between digital and physical, reflecting the transformative experience of Samsung’s foldable innovation.
The updated CuBig @ KLCC Junction, located around the Bangunan Getah Asli, features 984 Samsung LED panels that are 237.3 feet wide and 37.8 feet high, making it a key digital advertising spot in the city center. Since its launch in May 2021, it has become a popular location for showcasing digital content, allowing Samsung to present its latest foldable technology to millions of Malaysians.
As Samsung continues to change mobile experiences, the Galaxy Unpacked event at CuBig @ KLCC Junction shows that innovation goes beyond the device. By combining top technology, creative storytelling, and a famous digital landmark in Malaysia, Samsung has created a memorable launch experience that transforms how people connect with technology in the city.
Watch the big reveal of the Galaxy Unpacked takeover:
YouTube: https://www.youtube.com/watch?v=f25lzdylnc4
Instagram: https://www.instagram.com/reel/DbHx9YMzkAy
Win a pair of Galaxy Buds4 Pro
Samsung is celebrating the launch of the Galaxy Z series by giving social media users a chance to win Galaxy Buds4 Pro. To enter, comment with your answer in the contest post and include #MyFoldWish #GalaxyZFold8Ultra #GalaxyZFold8. For details, visit: Facebook, Instagram, and X. Contest ends on 13 August 2026. Terms apply.
To pre-order the new Samsung Galaxy devices, please visit the respective links below:
Samsung Galaxy Z Fold8 Ultra: https://www.samsung.com/my/smartphones/galaxy-z-fold8-ultra/buy
Samsung Galaxy Z Fold8: https://www.samsung.com/my/smartphones/galaxy-z-fold8/buy/
Samsung Galaxy Z Flip8: https://www.samsung.com/my/smartphones/galaxy-z-flip8/buy/
Samsung Galaxy Watch Ultra2: https://www.samsung.com/my/watches/galaxy-watch-ultra2/buy/
Samsung Galaxy Watch9: https://www.samsung.com/my/watches/galaxy-watch9/buy/