Secret Recipe has announced a collaboration with made-in-Korea acne patch company SimplyHeal and beloved homegrown character IP Bichi Mao to launch a charming new series of acne patches.
SimplyHeal’s new premium acne patch collection combines Secret Recipe’s signature cake identity with exclusive Bichi Mao cat-themed designs. Each box includes 18 cute patches and limited-edition free gifts.
“It has been pure joy to collaborate with SimplyHeal and Bichi Mao! We put in ‘Mao-ments’ of cake and care into these unique acne patches for our consumers, and we hope these playful designs with our signature Secret Recipe cakes bring a little joy to everyday moments,” said Patrick Sim, Group Chief Executive Officer of Secret Recipe.
“SimplyHeal is no stranger to fun and adorable, medical-grade acne patches that work to heal acne conditions,” shared Joanne Yeoh, Co Founder, and Dennis Chua, CEO of SimplyHeal, “But teaming up with Secret Recipe and Bichi Mao allows us to bring a completely different energy to the beauty scene. We are honoured to stand alongside such recognisable local icons, bridging pop culture and Malaysian favourites in a way that makes pimple patches the ultimate self-care accessory.”
“We had a great experience collaborating with Secret Recipe last year for our exclusive merchandise, and continuing the collaboration this year was a natural next step for us,” said Olive Yong, Founder of Bichi Mao, and Co-Founder, Wee Lim. “This time around, we wanted to do something a little out of the box and when Secret Recipe voiced a collaboration with SimplyHeal, we immediately said yes. We had so much fun brainstorming designs for the patches and can’t wait for everyone to see and use it.”
The SimplyHeal “Bye Bye Acne” acne patches are special patches that help reduce redness, heal acne, and absorb pus. They are made with hydrocolloid and have tea tree oil added.
These fun patches come in two sets – the Secret Recipe series and the Watsons series. Each set has different designs and exclusive items, and customers can enjoy collecting both sets for the complete collection.
The Secret Recipe Series
RM12.90 (Secret Recipe Rewards members) | RM14.90 (Promo Price) | RM28.90 (RRP):
- 18 Adorable Bichi Mao Acne Patches
- Limited Edition Bichi Mao Compact Case with Mirror
- Bichi Mao Shaker Keychain
- SimplyHeal voucher: RM5 Off with minimum spend RM20 on SimplyHeal products at Watsons
The Watsons Series
RM15.33 (Promo Price) | RM21.90 (RRP):
- 20 Adorable Bichi Mao Acne Patches
- Bichi Mao Shaker Keychain
- Secret Recipe Voucher: 50% Off for 1 cake slice with purchase of 1 drink from Signature Drinks, Ice Blended and Milkshake categories
The Secret Recipe series will be available at all Secret Recipe locations from July 23 to September 30, 2026. It will also be featured at Watsons Beautopia 2026, a big beauty and wellness expo hosted by Watsons Malaysia, at Pavilion Exhibition Centre, Bukit Jalil from July 23 to 26, 2026.
The Watsons series will be available at selected Watsons stores and during the Watsons Beautopia 2026 event.
For more information, visit www.secretrecipe.com.my.