Censof Holdings Berhad (Censof) has announced that insureKU — Malaysia’s first fully digital insurance and takaful aggregator — is now live.
Developed by Censof Maal Sdn Bhd, insureKU offers a user-friendly platform for comparing, understanding, and purchasing various insurance and takaful products.
Commenting on the service launch, Ameer Shaik Mydin, Group Managing Director of Censof said, “insureKU represents a natural extension of Censof’s vision to empower Malaysians through innovative financial technologies. This service launch is not just about offering insurance online, it is about removing barriers, building confidence, and enabling consumers to make informed decisions about protecting their future. We believe insureKU is a key milestone in that journey.”
The platform offers travel insurance options for consumers and plans to expand into other categories later this year. It includes providers like Generali, TokioMarine, and Tune Protect. With insureKU, consumers can quickly specify, identify, understand, and purchase their travel insurance in under three minutes, making it a great time and money-saving solution.
“insureKU is built to remove the complexity around insurance decisions and give consumers the clarity they need to feel in control,” said Shadhana Sekaran, Co-founder and Chief Executive Officer of insureKU. “From a single platform, users can compare plans from multiple providers, understand their options with greater transparency, and complete their purchase with confidence — all in just a few clicks. Our goal is to simplify insurance for everyone, and we’re just getting started.”
More Than Just Comparisons – A Smarter, Trusted Way to Secure Coverage
Backed by Censof Maal Sdn Bhd’s experience in financial systems, insureKU combines expertise in insurance to offer a technology-driven solution that empowers consumers.
As one of the first participants in Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, insureKU has been rigorously developed to address real-world needs. It is the first platform in Malaysia to provide fully integrated digital solutions across insurance and takaful.
insureKU’s service launch emphasizes education, comparison, and information aggregation, allowing consumers to make informed decisions and gain savings that make insurance more affordable over time.
The platform aims for continual innovation, introducing features like multi-lingual support, expanded product offerings, and user tools such as the Need Analysis Calculator and Financial Budget Calculator to help users create tailored insurance plans and enhance their digital experience.
“This is more than a product service launch — it is the beginning of a much needed movement to dismantle the barriers that have long excluded many Malaysians from securing their financial future,” added Shadhana.
To celebrate the launch, insureKU is giving the first 100 customers who buy travel insurance through the platform exclusive merchandise – making it easier for consumers in Malaysia to make smart insurance choices. For more information and to explore your options, visit www.insureku.com.