Heineken Malaysia Berhad (HEINEKEN Malaysia) reported its financial results for the first quarter ended 31 March 2025 (1QFY25), showing steady performance despite a 3% decline in revenue compared to the same quarter in 2024. The decline was mainly due to the timing of Chinese New Year, which affected sales patterns. Nonetheless, the Group maintained a consistent Profit Before Tax (PBT) of RM161 million and net profit of RM122 million.
Martijn van Keulen, Managing Director, commented on the performance, attributing the results to an earlier CNY and emphasizing resilience in profitability through disciplined cost management. The company aims to sustain growth via its EverGreen strategy, focusing on consumer preferences, sustainability, and employee potential.
In the first quarter, HEINEKEN Malaysia engaged consumers with notable campaigns like Heineken’s “Celebrate Boring,” Tiger Beer’s ‘Together We Roar’ CNY initiative, and Guinness’s St. Patrick’s celebration.
Looking ahead, Martijn noted that inflationary pressures and geopolitical tensions could impact consumer sentiment and spending. The Group plans to adapt through targeted initiatives while maintaining cost control to ensure healthy margins.
The Board of Directors does not recommend any dividend in respect of the quarter ended 31 March 2025.
For more information on HEINEKEN Malaysia, please visit www.heinekenmalaysia.com.