Heineken Malaysia is introducing a new fresh and playful experiences that bring the “Agh! to Ahhh” moment to life with AghPay. AghPay is a playful new mechanic that allows consumers to turn their “Agh! to Ahhh”.
The brand has confirmed it will be available across select bars and online as consumers can engage in a playful effort to “pay” with their best “Agh” to unlock exclusive rewards:
- The AghTM – an ATM-inspired machine where consumers “deposit” their loudest “Agh!” into the system to unlock their first sip “Ahhh” and enjoy exclusive rewards on the spot.
- Digital AghPay – for those who can’t make it out in person, visit the Heineken website to turn your “Agh” into rewards, including exclusive discounts of up to RM15 if you score a perfect 10, on your next Heineken purchase via Shopee.
To deepen appreciation for what makes Heineken unique, the brand has introduced The Heineken Microbrewery – a traveling, immersive experience that showcases the art and science behind every Heineken. Through interactive displays, visitors can learn about the brewing process, discover the natural ingredients, and gain insight into the consistency that delivers its iconic flavor worldwide.
Visitors can master the Star Quality pour, learning the technique used by Heineken bartenders to serve perfect pints.
“At Heineken, we’ve always stood for consistent quality and a refreshing, balanced taste that’s recognised around the world – and that’s something worth celebrating. This year, we’re bringing those core credentials to life in new and memorable ways, from the playful AghPay activations that take consumers from Agh! to Ahhh… to the immersive Heineken Microbrewery that showcases the craft behind every sip. It’s all about reminding consumers what makes Heineken so iconic, and letting them experience it for themselves,” said Sean O’Donnell, Marketing Director, Heineken Malaysia Berhad.
Consumers can turn “Agh!” to “Ahhh” at participating outlets nationwide from now to 11th October or try Digital AghPay, which runs until 31st October.
To find out more about the 2025 Credentials Campaign, follow Heineken on Instagram and Facebook.
Heineken and all campaign events are strictly for non-Muslims aged 21 and above. When you drive, never drink. Please #EnjoyResponsibly.