Bolon Eyewear has recently launched its Spring/Summer 2025 collection: Sight Unstoppable which sets to captures a raw, urban energy that flows into quiet power. The collection is inspired by the visceral rhythm of global cities and the unapologetic individuality of their people.
The campaign, which shot against the electric shadows and calm corners of Tokyo, tells a story of stylish rebellion and quiet confidence, a fashion statement made not in volume, but in vision.
“Each frame in the collection mirrors a city’s soul. We take cues from the vibrant pulse of Marrakech to the refined edges of Queenstown or the effortless cool of Jakarta,” says Thomas Blanloeil, Regional Sales Manager APAC & MEA. Our SS25 Collection Sight Unstoppable is our way of inviting you to express who you are, fearlessly, stylishly and be BOLD, with a pair of frames that reflect your vibe.”
A COLLECTION THAT GOES PLACES — AND TAKES YOU THERE
The SS25 collection now feature over 50 new styles in both sunglasses and optical glasses, which celebrates a variety of designs instead of focusing on just one. Every piece brings the feel, colors, and spirit of exciting cities like Amalfi, Dubai, Petra, Zermatt, and Kyoto, all reflected in their unique designs.
Whether you prefer the soft look of Shadow, the fun vibe of Vacay, or the sleek lines of Istanbul, BOLON frames this season offer stylish options for everyone.
The SS25 collection features bold shapes, smooth lines, and striking contrasts—there’s nothing gimmicky here, just great design that’s easy to wear. Every frame is carefully made to suit modern Asian features and enhance everyday outfits with a touch of high fashion.
FOR THE FEARLESS, THE BOLD, AND THE UNAPOLOGETICALLY STYLISH
Bolon empowers a generation of creative people around the world. The SS25 collection encourages everyone to see fashion as more than just clothing; it’s about your perspective on the world.
It’s available now at A-Look and other independent stores in Malaysia.