Heineken Malaysia Berhad released its financial results for the second quarter and first half of 2025, showing a slight drop in revenue and profit compared to the same time in 2024, due to changing market conditions. In the second quarter of 2025, the Group earned RM540 million, which is a 5% decrease compared to 2024, as customer demand returned to normal after the festive season and consumers became more cautious. The Group’s Profit Before Tax (PBT) was RM109 million, down 9% from the previous year, mainly because of lower revenue and rising costs.
For the first half of 2025, the Group’s revenue was RM1.30 billion, a 4% decrease compared to the same period last year. PBT also fell by 4% compared to last year. This performance reflects slower consumer demand and the Group’s ongoing investments in digital systems and business strategies to ensure future growth, following its EverGreen strategy.
Commenting on the results, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “The first six months of 2025 have been marked by a dynamic and evolving market landscape. Although we saw a moderation in consumer demand following the festive season and more cautious spending, our focus remains clear as we are committed to delivering our EverGreen strategy. We will continue investing in our core brands and driving innovation through impactful activations that deepen engagement and connection with our consumers.”
Key activations include :
- Heineken Refresh Your Music: The event returned with Grammy-winner Zedd, drawing over 10,000 fans for unforgettable shared music moments.
- Tiger Trafford Den Pop-Up: Asia’s first Tiger x Manchester United bar lit up KL with live screenings, exclusive meet-and-greets, and a finale featuring club legends.
- Guinness Chief Pint Officer Campaign: The “Tilt Test” ignited excitement nationwide, inviting fans to pour the perfect pint and share it on social media.
The Board has announced an interim dividend of 40 sen per stock unit for the financial year ending 31 December 2025, payable on 30 October 2025. The entitlement date for this dividend is 9 October 2025. The total dividend for the six months ended 30 June 2025 is also 40 sen per stock unit.
On outlook, Martijn shared, “Despite ongoing macroeconomic challenges, we will continue to adapt with agility, as well as invest in digital infrastructure, data-driven decision-making, and modern ways of working to enhance HEINEKEN Malaysia’s competitiveness and long-term resilience.”
The Group focuses on its EverGreen strategy, which aims for balanced growth by connecting sales growth, profits, and efficient use of resources with responsible business practices. This strategy helps the Group create long-term benefits for shareholders and stakeholders, while also contributing to Malaysia’s economic development.
To highlight its commitment to sustainability, the brewer recently received several awards, including from the Sustainability & CSR Malaysia Awards 2025 and The Star ESG Positive Impact Awards 2024. Notably, it won the title for Most Outstanding ESG Initiative in the Large Companies category for its Water Management and Efficiency program. Additionally, the Group was recognized as a Great Place to Work, showing its commitment to employee satisfaction.
However, the company faces challenges, especially due to illegal alcohol in the market. The Group supports the efforts of the Royal Malaysian Customs to protect government revenue and ensure consumer safety. They also recognize that raising excise duties might lead people to buy illegal products instead. HEINEKEN Malaysia will keep working with authorities to fight illegal trade and educate the market.
For more information on HEINEKEN Malaysia, please visit www.heinekenmalaysia.com.