Laurier Malaysia returns to KL Fashion Week (KLFW) 2025 as the Official Feminine Care Partner to launch its new campaign, “Experience Zero Feeling,” promoting the Laurier Super Slimguard range as the top choice for women who want comfort and a stylish lifestyle. The event took place last Friday at Suria KLCC’s Esplanade, marking the start of KLFW’s week-long celebration from 4–10 August 2025, showcasing a blend of fashion and collaboration between Laurier and Malaysian fashion label What To Wear (WTW).
Through this partnership, Laurier believes feminine care shouldn’t hinder fashion, self-expression, or confidence. Women deserve to feel stylish and comfortable, even on their period.
The campaign features Laurier Super Slimguard, offering comfort and protection for women to live freely. This concept was showcased in a unique fashion collaboration on the runway.
Laurier’s segment featured 10 curated looks by What To Wear, introduced by brand ambassador Sandra Lim. Each outfit was created to reflect the Experience Zero Feeling theme, blending movement, comfort, and modern style.
“At Laurier, we believe the best things in life don’t weigh you down, they lift you up”, said Tan Poh Ling, Vice President of Marketing at Kao Malaysia. “When women are in their flow – creatively, emotionally, or physically – the last thing they need is something holding them back. That’s why our theme this year, “Experience Zero Feeling” is more than just a product claim. It’s a creative state of being. Real confidence comes when you’re comfortable enough to do anything – even on your period”.
The fashion segment was created by What To Wear, a modern Malaysian label that combines femininity with elegance. The 10-piece collection featured Sandra Lim, Miss Universe Malaysia 2024, as the new Brand Ambassador. Her role was supported by a diverse group of women representing Malaysians and Laurier‘s mission to be a trusted companion in a woman’s life journey.
“Designing for this collaboration was about marrying comfort and confidence and embodying the spirit of the modern woman – effortless style, fluid movement, and unshakable confidence,” said Melanie Kee, founder and designer of What To Wear. “We wanted the garments to feel as free and unrestrictive as the campaign promises”.
Behind the Experience Zero Feeling theme is Laurier Super Slimguard, a 0.1cm thin pad designed for women wanting comfort during their period. It offers 200x ultra-absorbency for quick absorption, ensuring all-day dryness and protection. This discreet pad is perfect for tight-fitting outfits and is built for both performance and style, catering to the needs of today’s fashion-conscious woman.
A fan favourite, the 360-degree glam cam invites visitors to strike a pose and capture their best angles in true fashion-week flair, celebrating the freedom to express without limits, just like Laurier Super Slimguard.