For this year Digi’s Raya Ad titled “Menyulam Budi”, it is aiming to deliver a message of hope and renewed optimism. The ad video is focused through the eyes of Norfarrah Syahirah, a special person with disability (PWD) who did not let her limitations deter her from being one of the many Malaysians who have contributed and made a difference to our fight against Covid-19 in their own little way.
An overnight sensation on social media, Norfarrah was inspired to put her skills of sewing to good use and volunteered to sew protection gowns for the frontliners in Teluk Intan Hospital and Klinik Kesihatan Teluk Intan instead of the usual Raya apparels for this season.
“I believe everyone can contribute in their own way, big or small, and that it is our responsibility to be kind and giving to each other. I hope this little contribution of mine would make the Raya celebrations in the end even more meaningful to everyone, especially to the health workers and Covid-19 patients,” said Norfarrah in the video.
Bernard Lee, Digi’s Head of Marketing Services said Digi hopes to share these heartwarming stories to inspire Malaysians to continue to play their part in helping the nation through these difficult times and to keep the spirit of Raya alive even though the means of celebrating is going to be different this year.
“It is heartening to see so many Malaysians develop a deeper connection with not just their loved ones, but also to strangers during this time. We are especially grateful for the frontliners who have worked tirelessly through these difficult times and shown us what selflessness is like, what more during this festive season. As for Digi, we will continue to play our part in ensuring that our customers stay connected to what matters most to them during these challenging times. We thank everyone for their contribution and sacrifice, because when humanity wins, we win,” Bernard says.