It has been confirmed that Balenciaga is collaborating with PUBG: BATTLEGROUNDS (PUBG) and PUBG MOBILE, offering a combination of gaming, design, and culture to players.
From today until 14 December 2025, Balenciaga’s aesthetic transforms PUBG MOBILE with exclusive items, rewards, and a themed World of Wonder map. Players can unlock unique Balenciaga pieces, including the Couture Armor look inspired by Balenciaga’s couture show in Paris. Other looks include the Winter 25 collection.
In-game items available include the Invisible Rectangle Sunglasses, Faux Fur Helmet, and Balenciaga Backpack, along with themed avatars and gifts that illuminate the battlegrounds.
The BALENCIAGA and PUBG collaboration also has real-world products, including T-shirts, caps, and keychain accessories. These items are available starting today in select Balenciaga stores and on Balenciaga.com in Australia, Saudi Arabia, Singapore, South Korea, Thailand, the United Arab Emirates, and the United States.
This partnership will be featured at the first PUBG UNITED 2025 event, marking a significant moment in esports where global competition meets luxury fashion. The PUBG Global Championship (PGC) and PUBG MOBILE Global Championship (PMGC) will come together for the first time on one global stage, highlighting a new era in esports that embraces creativity, prestige, and worldwide cultural impact.
PUBG: BATTLEGROUNDS is set to introduce Balenciaga-inspired in-game items and content, providing a premium experience that merges the luxury brand’s aesthetics with PUBG’s identity. The Balenciaga update will be announced soon, so players should stay tuned to official channels for updates.
“With PUBG MOBILE’s distinct sense of identity and style, we are always looking for ways to express creativity and engage players in unexpected ways. Partnering with a fashion house that has had such a profound impact on contemporary culture allows us to take that vision further.” said Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “Balenciaga’s bold, boundary pushing approach to design perfectly complements our commitment to creativity and innovation. This partnership marks an exciting new chapter in PUBG MOBILE’s journey – one that brings together the worlds of gaming and fashion.”
“We’re very excited for PUBG: BATTLEGROUNDS and PUBG MOBILE, united under one IP, to be collaborating with the renowned luxury fashion house Balenciaga. Through this partnership, we hope players around the world will experience Balenciaga’s iconic style within the PUBG: Battlegrounds and express their individuality in new and creative ways,” said Taeseok Jang HEAD OF PUBG IP FRANCHISE & PUBG STUDIOS.
The PUBG MOBILE x Balenciaga collaboration is available now until 14 December 2025. Download and play PUBG MOBILE for free on the App Store and Google Play Store to collect these exclusive items.