In celebration of Merdeka Day 2026, 888 Tea & Coffee presents “Bersama Kita Tertarik”, a special musical event that honors Malaysia’s multicultural identity, rich traditions, and the spirit of unity rooted in the beloved teh tarik culture.
With support from Tourism Malaysia, this initiative shows teh tarik as not just a drink, but as a cultural experience representing Malaysia’s diverse lifestyle. Whether enjoyed at local mamak stalls, kopitiam gatherings, or family events, teh tarik is a part of Malaysian life, creating opportunities for conversations, friendships, and shared memories.
As part of Visit Malaysia 2026-2027, 888 Tea & Coffee seeks to share this iconic Malaysian tradition with a global audience, showcasing the culture, hospitality, and experiences that come with each cup. 888 Tea & Coffee is proud to partner with Tourism Malaysia as a Strategic Partner in this national tourism effort, helping to share Malaysia’s unique warmth, diversity, and cultural heritage with the world.
Research on Malaysia’s culinary tourism shows that preparing and enjoying teh tarik, especially its unique “pulling” technique, brings locals and tourists together, creating memorable experiences. More than just a traditional drink, teh tarik gives travelers an authentic insight into Malaysia’s warmth, creativity, and multicultural heritage.
Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia, said, “Teh Tarik has become an integral part of Malaysia’s everyday life. From neighbourhood restaurants and kopitiams to homes, teh tarik connects people across communities and generations. This simple beverage has transcended its ordinary role to become a reflection of Malaysia’s culinary heritage, diverse culture and warm hospitality. The rich taste and strong cultural association of teh tarik have become a unique Malaysian experience that can be shared with visitors from around the world, further strengthening Malaysia’s appeal as a leading gastronomy tourism destination globally, in line with Visit Malaysia 2026–2027.”
Alvin Ang See Ming, Executive Director of 888 Tea & Coffee said, “As a homegrown Malaysian brand that began as a family-oriented tea merchant, we have grown through generations while staying true to our roots and the traditions that connect people. We believe beverages are more than just something we enjoy, they are part of our culture, our memories and the moments we share with others. Through ‘Bersama Kita Tertarik’ songs, we hope to celebrate the Malaysian spirit of connection and highlight how a simple tradition like enjoying a cup of teh tarik can bring people closer, regardless of background.”
More than just a song, “Bersama Kita Tertarik” shows the spirit of shared experiences through music and stories. The music video features three Malaysian music groups — Alif Satar & The Locos, Danny Koo, and Kidd Santhe. Each artist brings their own unique musical style and cultural background, working together in a strong collaboration that highlights Malaysia’s diversity and the harmony created when different voices come together. This collaboration celebrates the idea that, although Malaysians have different backgrounds, their shared traditions and experiences unite them.
Launching before Merdeka Day on 31 August 2026, “Bersama Kita Tertarik” serves as a reminder of the values celebrated during Malaysia’s National Day—unity, respect, and pride in the nation’s unique identity. Alongside the music video, 888 Tea & Coffee is introducing 888 Teh Tarik Malaysia, making the familiar taste of Malaysian teh tarik easy to enjoy for today’s lifestyle. This new blend uses high-quality tea extract with no artificial coloring, providing the smooth texture and rich flavor of traditional teh tarik, so everyone can enjoy this Malaysian favorite anytime, anywhere.
The launch also shows 888 Tea & Coffee’s dedication to keeping Malaysia’s beverage traditions alive while adapting to what consumers need today. Over the years, 888 Tea & Coffee has grown its range beyond just tea and coffee, offering many drinks, including instant tea, coffee, breakfast cereal, and chocolate malt drinks.
For more information about 888 Tea & Coffee, kindly visit https://888teacoffee.com.my/