Yoodo is launching Bila Larut Lockdown for their this year’s Merdeka campaign as it tells a touching story that highlights the feeling of isolation that has enveloped Malaysians as a result of the recent recurring lockdowns.
According to Yoodo, the video tells the story of a Malaysian living alone during the lockdown who, after rejecting multiple attempts by his friend to check up on him and chat on the phone, finds himself having a conversation with the furniture in his home. What follows is a message conveying the necessity of reaching out to family and friends in these challenging times.
Chow Tuck Mun, Head of Yoodo, commented that Bila Larut Lockdown is a slight departure from Yoodo’s typically bright, bolder, and cheekier festive videos. “This year, we wanted our Merdeka video to send a message of empathy and togetherness to viewers. Malaysians are typically communal people – we enjoy each other’s culture through our food, festive celebrations and even entertainment. Through this video we wanted to encourage Malaysians to continue to reach out and check on each other even as times are hard.”
“We empathise and relate to the isolation that many Malaysians have been feeling – some of whom have not even seen their loved ones for a prolonged period,” Tuck Mun continued. “It’s important to reach out to our loved ones especially now and Yoodo is committed to helping our users stay connected with their loved ones.”
To heighten the Merdeka celebration, Yoodo is running a special Merdeka From Home giveaway for new and existing users. New users who spend a minimum of RM20 as well as those who port in their existing lines to Yoodo during the campaign period will stand a chance to win amazing prizes that includes a Samsung 65-inch 4K UHD Smart TV, Nintendo Switch, Samsung Galaxy Tab S7, and more.
The Merdeka From Home campaign ends 30 September with weekly winners chosen at random. For more details on the campaign, visit https://www.yoodo.com.my/merdekafromhome/.