Dr Irma Skincare has recently launched a new premium range called “Dermoseries – Perfecting Skincare” in Malaysia, which is suitable to be used by both men and women of all ages and skin types, especially with sensitive skin and eczema. The homegrown halal-certified and 100% vegan skincare brand aims to make Dermoseries as a natural-based skincare accessible to all with the finest natural ingredient.
Founded by Bumiputera entrepreneur and practising dentist Dr Irma Shida Abu Samah, Dr Irma Skincare prioritises ingredients and approaches that are both religiously compliant and environmentally conscious allowing anyone to use the products worry-free.
Commenting on the new Dermoseries, Dr Irma Shida explained that the modern skincare enthusiast knows that it’s all about what goes into your product. “The ingredients feed your skin. That’s why we emphasise good quality natural products that can help skin look better now as well as in the future. Our skin cells shed throughout the day, so constant and consistent care is important and by using the best and safest ingredients, we help you keep your skin even healthier,” said Dr Irma Shida.
The company has confirmed the Dermoseries range comes in a set of two bottles, Dermo Klin and Dermo Screen. Dermo Klin is a 2-in-1 cleanser moisturiser that helps to reduce breakouts without stripping away the natural skin barrier by effectively removing makeup, dirt and dead skin cells from deep in the pores.
Meanwhile, Dermo Screen is a 2-in-1 suncover moisturiser that helps to repair, maintain and preserve the skin barrier, minimises pores and protects the skin from harmful rays to achieve healthier, smoother and younger skin.
Dr Irma Skincare infuses au naturel hydrating, firming and smoothing ingredients in the Dermoseries like virgin coconut oil and soy extract while managing to keep the formula pleasantly lightweight with a delightful scent.
Virgin coconut oil bolsters our skin’s protective layer while maintaining its natural moisture to keep the skin supple and hydrated. Meanwhile, soy extract gives your skin that matte and fresh finish by controlling signs of ageing and reducing sun damage. As a special bonus, both of these natural ingredients interact to promote collagen production so the skin appears firmer and younger.
The Dermoseries steers clear of harmful ingredients, especially sulphates, parabens, and fragrances to provide the most comforting and risk-free skincare experience. These ingredients that are often present in mainstream skincare products can lead to skin irritation, redness, dryness, itching, hives and inflammation.
Dr Irma Skincare Produces Hand Sanitiser to Help Prevent the Spreading of Coronavirus
Dr Irma Skincare also has a line of hand sanitiser sprays dubbed, “Sanitizers SuperWangi” that effectively kills 99.99% of viruses and germs, including COVID-19. It comes in five types of scents in an easy-to-carry bottle – floral, citrus, fruity nectar, sweet and lavender rose.
While the brand has presence in the Malaysian and Indonesian market, Dr Irma aims to expand its reach to Singapore by 2022 Dr Irma’s wide range of personal care products can be found at https://drirma.com.