vivo Malaysia successfully wrapped up its Dream Field 2.0 CSR campaign, which took place from 6 June to 14 July 2024. The campaign, coinciding with the UEFA EURO 2024, aimed to encourage young Malaysians to pursue their passion for football while enhancing sports infrastructure in schools. Through Dream Field 2.0, vivo donated over RM10,000 worth of football equipment, such as jerseys and boots, for every vivo V30 series smartphone sold during the campaign period.
Five schools nationwide were chosen to receive these donations, empowering young athletes with the necessary gear to excel in their sports pursuits. By supporting these athletes and improving school facilities, vivo hopes to inspire the next generation of football stars and make a positive impact on the community.
Expanding on the success of the previous Dream Field initiative in 2021, Dream Field 2.0 cast a wider net to benefit more young individuals, promoting a sustainable sports culture in schools. In addition to its philanthropic efforts, vivo achieved a significant milestone in the Chinese smartphone market, securing a 17.93% market share with 11.95 million units activated in Q2 2024, marking a 7.17% year-on-year growth.
vivo is dedicated to being a responsible corporate citizen and will continue supporting youth development and community initiatives. To learn more, visit vivo Malaysia’s official website and social media pages.