Viu has revealed its upcoming Viu Original titles from Malaysia that are set to launch in 2024 at the Viu Upfront 2024. The highly anticipated year-end event brought together stakeholders in the entertainment industry, business partners and media agencies.
Kingsley Warner, Country Manager of Viu Malaysia, said “Viu Upfront 2024 showcased our exciting local production slate for the coming year. We have already produced 24 Viu Originals in Malaysia to date and have six new Viu Original titles in store that will feature some of the best talents in the Malaysian entertainment industry. Viu is deeply committed to enhancing Malaysia’s creative ecosystem and presenting Malaysian stories to audiences across the region.”
The six upcoming Originals, including Terlanjur Cinta, Nafsu, Gadis Masa, The Secret, a sequel to Viu’s romcom hit From Saga With Love, and a local adaptation of the K-drama, Strong Girl Bong-Soon, will cover a wide array of genres. Terlanjur Cinta will also be Viu Malaysia’s first Ramadan offering from esteemed creator Erma Fatima. She is renowned for her acclaimed works, such as Perempuan Itu, Pesan Dari Tuhan, Akulah Balqis and Embun (More information is available in the Appendix).
Viu Upfront 2024 not only previews upcoming content but also celebrates Viu Malaysia’s commitment to nurturing the local entertainment industry. In 2023, Viu launched four local Viu Originals, including Nenek Bongkok Tiga, Alter-Naratif, From Saga With Love, and the local adaptation of K-drama W: Two Worlds. Notably, Nenek Bongkok Tiga ranked in the Top 5 most viewed local content nationwide for 2023 according to AMPD research 1H 2023. Viu Malaysia’s Originals also received recognition at the Asian Academy Creative Awards 2023 with five awards, including Best Supporting Actor, Best Direction (Fiction), Best Editing, Best Original Production by OTT, and Best Visual. These accomplishments highlight Viu Malaysia’s dedication to crafting premium and culturally resonant content that reflects Malaysian diversity while supporting the local creative industry through collaborations with top talents and storytellers.
Viu Malaysia maintains its leading position in paid subscribers according to the latest AMPD Research by Media Partners Asia (Q3, 2023). These accomplishments signify that Viu Malaysia’s content is not only cultivating a dedicated fan base but also forging a stronger connection with local viewers to drive its platform’s growth.