TUMI launches its Spring 2026 campaign and collection called “Mediterranean Escape,” inspired by the warmth and vibrant feel of the Mediterranean coast. The new collection features fresh colors, prints, and textures across TUMI’s popular designs, creating a joyful vision where style meets travel.
Directed by Piero Bressan and photographed by Dario Catellani, the campaign showcases stunning locations like Villa Fortaleza and Cala San Vicente in Mallorca, Spain. It captures a relaxed feeling where traveling feels immersive and connected to the destination.
The collection includes a bold new color palette featured in key TUMI designs, such as the well-known 19 Degree Collection. Rich greens, warm terracotta, and bright yellow reshape classic styles with colors drawn from the Mediterranean. This color scheme also appears in the 19 Degree Aluminum range, particularly in the International Carry-On in Horizon Blue, a shade inspired by the sky and sea, adding depth to the modern metallic design.
In addition to 19 Degree, the collection expands into travel essentials and lifestyle items, introducing new textures inspired by the Mediterranean spirit. A raffia-themed capsule line adds warmth to the expanded Olas and Harrison Collections, blending handcrafted textures with modern styles. Accessories bring the Mediterranean vibe closer, with bag charms inspired by olive, flowers, and lemons that remind us of open-air markets and the beautiful scenery of the Amalfi Coast. The Belden Sunglass Charm also prepares travelers for sunny days.
“The Mediterranean represents a slower, more intentional rhythm of travel,” said Victor Sanz, Global Creative Director at TUMI. “For Spring 2026, we embraced that sensibility, the idea of traveling while fully experiencing every moment through the senses. The sounds, smells, tastes, textures, and surroundings come together to create a lasting emotional connection long after the journey ends. We infused that sensorial richness into our most iconic collections, using color to tell a story of movement and discovery. At its core, the collection captures the emotion of escape, balanced by the precision and performance that define every TUMI piece.”
The campaign introduces the new Mediterranean Print in the Voyageur, Tegra-Lite, Belden, and Nassau collections. This print is bold and refined, enhancing the collection’s energy while staying true to TUMI’s commitment to precision and performance.
“This campaign represents an evolution in how we tell our story”, said Jill Krizelman, Senior Vice President, Global Marketing & Ecommerce at TUMI. “The Mediterranean provided the perfect backdrop — celebrating rich color, the romance of travel, and cultural depth — while giving us the opportunity to reveal a more relaxed, playful side of TUMI, as if the brand itself were on vacation. From visual storytelling to immersive brand activations around the world, Mediterranean Escape invites our global community into the spirit of the season and celebrates travel as a form of self-expression.”
Mediterranean Escape will extend beyond the campaign through a series of immersive global experiences celebrating the spirit of the season.
The Mediterranean Escape collection is available now at TUMI.com and in TUMI stores worldwide.
PRODUCT HIGHLIGHTS
● Woven Material
A warm-weather bag assortment crafted in a woven raffia-like material, bringing natural texture and relaxed ease to everyday carry. Designed with a destination mindset, these styles balance artisanal materials with refined silhouettes for travel, city days, and vacation moments.
Available On: Milos Woven Tote, Olas Woven Small Shoulder Bag, Small Griffin Backpack, and Bradner Backpack
● Voyageur Q Tote
A versatile everyday tote designed to move seamlessly between travel and daily life. Spacious yet streamlined, the Q Tote offers practical organization and an effortless silhouette suited for work, weekends, and on-the-go travel.
Colors: Pink Clay, Thyme, Mink, Oat, Indigo
● Mediterranean Print
A destination-inspired print collection that brings a sense of escape to everyday travel and accessories. Drawing from the colors, textures, and ease of Mediterranean living, each piece adds personality while maintaining TUMI’s focus on function and movement.
Available On: Carry-On Packing Set, Malta Pouch Trio, Sunglass Charm, Zip-Around Passport Case, 6 CC Slim Card Case, Expandable Carry-On, Just in Case™ Tote, and Teghan Crossbody
● 19 Degree Collection
A destination-inspired polycarbonate collection that brings a sense of escape to modern travel. Drawing from the colors and sun-washed tones of Mediterranean living, each piece balances sculptural design with lightweight durability — maintaining TUMI’s focus on performance, function, and effortless movement.
New to the world of 19 Degree, Front Access brings versatility to hardside travel with its cleverly crafted front-lid zip entry to the main compartment. This latest access point makes journeys to even the tightest of spaces effortless.
Available On: Expandable Carry-On, Large Carry-On, Large Expandable Checked, Front Access Expandable Carry-On, Large Front Access Expandable Carry-On, Medium Front Access Expandable Checked, and Large Front Access Expandable Checked
Colors: Pink Clay, Thyme, Washed Yellow, Lilac Gray Iridescent (Expandable Carry-On and Expandable Checked Only), and Light Blue Iridescent (Expandable Carry-On and Expandable Checked Only).