TikTok Shop and the Ministry of Domestic Trade and Cost of Living (KPDN) partnered to support Malaysian merchants and consumers by lowering commission fees on essential items, offering shipping rebates, and providing discounts on daily necessities. This initiative was launched today at Pesta #JomLokal, with the Minister of KPDN officiating.
Nur Azre Abdul Aziz, Senior Director of Strategic Partnerships at TikTok Shop Malaysia, underscored: “We believe in leveraging our e-commerce ecosystem to create meaningful socioeconomic impact that will have a positive ripple effect across the value chain. By launching this cost-of-living relief, TikTok Shop has invested over RM180 million directly in the local communities we serve. It will help absorb some of the operational costs of local businesses and alleviate the cost of living for Malaysian households, while also stimulating income opportunities for employees of local MSMEs, logistics frontliners, agency partners, and affiliate creators.”
As part of the initiative, TikTok Shop has waived commission fees for 5 new essential goods marketplace sub-categories, allowing local businesses to benefit from 0% commission in a total of 56 eligible sub-categories. These new sub-categories include milk, powdered milk, yogurt, and fermented dairy products. Commission fees for 39 other essential sub-categories have been reduced by 0.5 to 9.1 percentage points. Additionally, Malaysian shoppers will benefit from lower delivery costs as sellers receive an RM2 rebate per order.
YB Datuk Armizan bin Mohd Ali, Minister of KPDN, commended the initiative: “The government remains committed to ensuring economic growth translates into tangible benefits for the rakyat, particularly through efforts that strengthen affordability, support entrepreneurship, and create inclusive opportunities. We welcome this proactive collaboration by TikTok Shop to help alleviate Malaysians’ cost of living and stimulate domestic trade. It demonstrates how digital platforms can complement national efforts to empower local MSMEs to participate sustainably in the digital economy and elevate the purchasing power of everyday Malaysians.”
In collaboration with KPDN, TikTok Shop is helping to lower household costs in 2026 by being the first e-commerce platform to host an online Jualan Ihsan Rahmah with local grocers like Hero Market and Kedai FGV. Shoppers can take advantage of up to 30% off discounts and special savings when using TikTok Pay to buy groceries and daily items, such as rice, sugar, and flour.
TikTok Shop’s Pesta #JomLokal event also supported KPDN’s Jualan Rahmah, offering special deals from Homes Fresh Grocer. This event gathered local entrepreneurs, creators, shoppers, and government representatives to promote Malaysian brands and local trading. It focused on improving skills, connecting businesses, sharing knowledge, and providing marketing support, in line with KPDN’s Jom Beli Produk Malaysia (Jom Malaysia) initiative.
Zalina Zulkapli, Founder of Umooda, a Malaysian #JomLokal brand on TikTok Shop, said: “As a Malaysian brand, our focus is always on keeping everyday essentials affordable for families while taking care of our team. TikTok Shop’s support plays a vital role in helping us manage our operational costs and maintain a healthy cash flow. By lowering seller fees, we are better positioned to pass greater value directly to consumers and protect our employees’ livelihoods, all while continuing to sustainably grow our presence in the digital economy.”
Zulkifli Bin Suli, Founder of Zulkifli Suli, a homegrown #JomLokal brand on TikTok Shop, echoed the sentiment: “We appreciate TikTok Shop’s efforts to support both sellers and shoppers through this initiative. The combination of seller commission fee waivers, shipping support, and consumer discounts creates value across the entire ecosystem. It allows local businesses like ours to continue offering competitive prices while helping more Malaysians access essential goods at a time when affordability remains important for many households.”
For more information about Jualan Ihsan Rahmah, please visit the #JomLokal page on TikTok Shop: https://vt.tiktok.com/ZS96MVPUM6D7N-TyhxL/Â