Tiger Beer Malaysia has officially the hosting of Tiger Roar Asian Music Festival. The festival celebrates Tiger’s courage campaign, uniting music and culture to honor moments of bravery that propel people forward. Tiger invites individuals to reflect on times of hesitation or self-doubt when they chose to persevere. At the Tiger Roar Asian Music Festival, these stories blend into a collective celebration of courage.
The festival will showcase both international and local artists from the Asian music scene. Headlining the event are Paul Wong, a member of the influential Hong Kong rock band Beyond, and ØZI, a Taiwanese-American singer-songwriter and rapper. The line-up also includes Malaysian talents such as the singer-dancer trio 3P, the Cantonese hip-hop group ManHanD, independent artist Dato’ Maw, rapper and singer Elva Suyan, and the Chinese hip-hop duo S.A.C. From rock to R&B, M-pop to hip-hop, each artist offers a unique sound, showing the diverse expressions of courage in music. This celebration will take place at the Mines International Exhibition & Convention Centre (MIECC), Seri Kembangan, on Saturday, 31 October 2026, from 5pm to 12am.
“Every courageous act starts with an individual, but it becomes more powerful when others recognise it. Tiger Courage Beats has shown us that Malaysians have powerful stories to tell, and Tiger Roar Asian Music Festival is where those stories come together through music, culture and celebration,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
The festival is happening after the launch of Tiger Courage Beats, a digital platform where people can share their personal stories of courage. These stories are turned into a personalized Courage Song using artificial intelligence (AI). Participants can choose their favorite music genre, voice, and language for their song, which they can then share on social media.
Festival passes can be obtained through various channels. There are a limited number of passes available, and they depend on promotions and availability. General Admission (GA) pass holders can enter the festival, while VIP pass holders receive extra perks, such as a special VIP entrance, private washrooms, a bar, and one free drink voucher.
Tiger Courage Beats
From now until 15 September 2026, participants can visit tigercouragebeats.com to submit their courage story and create up to two AI-generated Courage Songs. Each eligible participant will receive one VIP pass to the Tiger Roar Asian Music Festival, on a first-come, first-served basis.
Convenience Stores
From 1 September to 15 October 2026, consumers in Peninsular Malaysia can get a VIP festival pass by purchasing RM30 worth of Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating outlets. To redeem, submit your receipt at https://uncage.tigerbeer.com/. There are 600 passes available on a first-come, first-served basis.
Participating Restaurants, Pubs and Bars
From 1 September to 15 October 2026, consumers at participating restaurants, pubs, and bars can buy one bucket of bottled Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager for one entry, or one set of Tiger Draught for five entries. Receipts can be submitted at https://uncage.tigerbeer.com/ to claim two VIP passes to the Tiger Roar Asian Music Festival, with only 400 available, or RM50 Touch ‘n Go eWallet credit, with 1,000 rewards available. Rewards are given on a first-come, first-served basis.
Shopee and Lazada
Consumers who buy RM50 of Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating stores on Shopee or Lazada from 1 September to 15 October 2026 can submit their receipts at https://uncage.tigerbeer.com/ to get two (2) VIP passes. There are 100 rewards available on a first-come, first-served basis.
General Admission Releases
General Admission passes will be available on Ticketmelon during scheduled release times. Customers can register and claim their passes while supplies last. More information about the release schedule will be shared on Tiger’s official social media.
For more information, consumers can follow the brand on Instagram and Facebook for updates. All promotions, campaigns and contests are subject to Terms and Conditions and available while stocks last. This promotion and campaign are in no way sponsored, endorsed or administered by, or associated with, Facebook and Instagram.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.