The highly successful “very FFF” edition of FFFRIDAY 2020, organised by Fashion Farm Foundation (FFF), officially came to a close on Sunday 24 May. The two-week long campaign integrated both online and offline activations for the first time and engaged more than 60 fashion designers, local music and creative talents. The public were invited to get involved and support local fashion talents through a series of activations including the FFFRIDAY Pop-up, FFFRIDAY Presentation, and FFFriday Gig.
Support was shown by Hong Kong’s fashionistas who visited the FFRIDAY Pop-up’s located in Lai Chi Kok, Sham Shui Po and the online pop-up store via the FFFRIDAY official website which has recorded over 8,500 views as of today. Up-and-coming fashion brands Feaston, SFZ&SON, and YMDH were amongst the top sellers accounting for 21.5%, 21% and 16% of the total profit for the FFFRIDAY Pop-up respectively.
Due to the success of the online platform, FFF has extended the website operation until mid-June, giving the public another chance to shop and support Hong Kong fashion designers. The website will also allow the public to relive the exciting FFFriday Gig including seven local musicians including MC Yan (Rapper), Subez Yeti (DJ), JB (Rapper), Fotan Laikii (Rapper), Kelvin T (DJ), Mouse FX (Reggae Musician) and Magic Ramen (DJ).
Edith Law, Chairlady of Fashion Farm Foundation said, “We hope that through the “very FFF” edition of FFFRIDAY 2020 the public understands more about Hong Kong fashion brands and will continue to support local fashion talent. This year’s campaign combined online and the offline events for the first time and the participation rate increased from previous years. We feel that more Hongkongers are now more enthusiastic about local brands and actively showed their support for Hong Kong fashion designers during the covid-19 pandemic. We will continue with our mission to lead the FFFRIDAY DRESS HONG KONG movement and integrate local fashion into people’s daily life in Hong Kong.”
Teaming up with the creative team of FFFRIDAY to demonstrate the power of local design, the 20 participating brands of this campaign included ANAÏS JOURDEN, ARTHUR FAN DESIGNER SCARFS, ATELIER PHYL, CYNTHIA & XIAO, FEASTON, KA WA KEY, LOOM LOOP, NERCO POON, NICI HARMONIC, PHENOTYPSETTER, POMCH, PONDER.ER, SFZ&SON, SHERILYN, SUN=SEN, WHY, YEUNG CHIN, YMDH, ZOEE and NSBQ (NING SI BU QU宁死不屈).