The Chicken Rice Shop (TCRS) recently celebrated its 26th anniversary by giving its brand a fresh look. This included a new mascot, new staff uniforms, an updated printed menu, and new dishes that show how the brand has grown beyond just chicken rice. They also launched new products, like TCRS’ own Sambal Chilli Crunch, allowing Malaysians to enjoy their favorite flavors in new ways.
While chicken rice is still a key part of TCRS, the anniversary was a chance to celebrate the diverse Malaysian flavors that have made the brand popular for many years. In addition to their classic Hainanese Chicken Rice, TCRS is adding exciting new dishes like Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, BBQ Chicken Mayo Pai Tee, and Cakoi with Pandan Gula Melaka. These new additions, along with the expanded merchandise, show TCRS’ commitment to keeping the beloved tastes of Malaysia while offering new experiences that keep families coming back.
Ms Jane Wong, Deputy General Manager of The Chicken Rice Shop Restaurants Sdn. Bhd., said the anniversary was a reminder of how far the brand has come – and how much more it has to offer.
“For 26 years, Malaysians have made The Chicken Rice Shop part of their everyday moments, and we are incredibly grateful for that support. This refresh isn’t just about a new look – it’s about showing Malaysians that there’s so much more to discover with us, from new dishes to new ways to bring our flavours home,” said Ms Jane Wong.
Beyond updating its brand, TCRS is celebrating by showing its commitment to helping others. Through its ongoing CSR program, the brand has provided over 7,000 meals each year to orphanages, welfare organizations, and nurseries across Malaysia since 2000. This highlights TCRS’s belief that good food should provide comfort to everyone, not just its customers.
Since opening its first restaurant in 2000, TCRS has become one of Malaysia’s most recognized casual dining brands, with more than 160 locations across the country. The company continues to focus on making its affordable and familiar dining experience even more accessible, bringing TCRS closer to where Malaysians live, shop, and travel.
To celebrate this anniversary with customers, TCRS has also started its annual Merdeka campaign, which runs until September 20, 2026. As a special National Day gift to Malaysians, the campaign features a RM16.90 Merdeka Combo. This combo includes a Single Portion Chicken (Steamed, Roast, or Soy Sauce), Chicken Rice, a choice of Keropok Lekor or Penang Rojak, and a 12oz soft drink—providing families with an affordable way to enjoy local favorites together.
Ms Jane Wong added that the milestone was a moment to celebrate not just where TCRS has been, but also where it’s headed.
“Twenty-six years in, we’re still the same Chicken Rice Shop that Malaysians have trusted – we’ve simply found new ways to serve them better, whether that’s through new flavours on our menu or the little ways we give back to the communities that have supported us.”
For more information, visit www.thechickenriceshop.com or follow the Facebook page https://www.facebook.com/thechickenriceshop/.