The Chicken Rice Shop (TCRS), a halal family-chain restaurant in Malaysia, is celebrating its 24th anniversary with the introduction of a new menu item, Chicken Chup!
Chicken Chup! is available in stores nationwide from 10 June until 11 August 2024, features a juicy chicken chop paired with black pepper lime sauce. This innovative creation offers a distinctive flavour experience with its tender meat coated in a rich, peppery sauce with a refreshing hint of lime.
TCRS has been a cornerstone in the Malaysian food industry for 24 years, providing authentic Malaysian cuisine to millions of satisfied customers. Chief Executive Officer Wong Kah Yong expressed gratitude for the team’s strength and support, stating that the unwavering support from loyal customers and the dedication of the team have been driving the business’s success.
TCRS has continuously evolved, adapting to changing tastes and preferences while staying true to its roots. The introduction of Chicken Chup! is a testament to their innovative spirit and commitment to culinary excellence. To cater to different group sizes, TCRS offers three sets: Set Chup Satu, Chup Dua, and Chup Empat. Additionally, TCRS introduces its limited-time drink, Chup and Chill, to quench thirst.
The newly launched menu is a way of thanking loyal customers for their support and aims to continue providing top-notch food experiences and expanding their reach nationwide.
In celebration of TCRS’s 24th Anniversary, join their Chup and Snap photo contest for a chance to win incredible rewards. Stay updated on their latest posts by following @thechickenriceshop on Instagram. For more information, visit www.thechickenriceshop.com or their Facebook page at https://www.facebook.com/thechickenriceshop/ .