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ADATA joins forces with XPG showcases latest innovative solutions for a sustainable future at Computex 2024

ADATA Technology Co. Ltd. is partnering with gaming brand XPG and industrial-grade embedded storage brand ADATA Industrial at Computex Taipei 2024. The company’s theme for 2024 is “Innovate Today, Embrace Tomorrow.” ADATA will present products in three major categories: “AI Computing,” “Sustainability and Innovation,” and “Immersive Reality.”

In the “AI Computing” section, ADATA will showcase the world’s first AI gaming laptop with an SSD of up to 24TB and 96GB of DRAM, overclocked DDR5 8000 R-DIMM for handling massive computing workloads and data processing, and a complete line of Express Card storage solutions. In the “Sustainability and Innovation” section, ADATA will display high-performance products that continue to lead sustainability trends, including the industry’s only comprehensive innovative cooling solutions and a full range of green storage products made of recycled materials. The “Immersive Reality” section will feature a new gaming handheld PC, the XPG NIA, a full range of gaming products and peripherals, and powerful external SSD solutions and mobile peripherals.

“AI Computing” – Generating a New Era of Smart AI Storage

ADATA is introducing a new AI computing section, featuring a virtual human based on XPG brand ambassador Mera. The technology includes high-performance components such as smart workstations, overclocked memory, memory cards, gaming laptops, and industrial solutions. The XPG DEFENDER WS L smart AI workstation offers superior processing capabilities and noise reduction chassis. The XPG XENIA 15G laptop has up to 24TB of SSD storage and 96GB DRAM, providing users with unparalleled data processing speed. ADATA’s latest generation LPCAMM2 memory products are ideal for handling AI PCs and complex workloads, complying with JEDEC standards and featuring the latest technologies and new design architectures. These products are available in various capacities and are expected to revolutionize the PC ecosystem.

In 2024, ADATA began mass-producing microSD SD7.1 Express memory cards with read/write speeds up to 800/700MB/s and SD8.0 Express memory cards with read/write speeds reaching 1,700/1,200MB/s. ADATA Technology is the only leading brand providing complete Express Card storage solutions. ADATA Industrial prioritizes AI computing through three key advantages: seamless data connectivity, enhanced high-speed, and strengthened security systems. The company will unveil various BiCS5 3D(e)TLC storage products, high DWPD enterprise-class SSDs, and extremely high-performance enterprise-class NVMe Gen4/Gen5 SSDs, while also introducing industrial-grade memory modules to improve AI data transfer accuracy and efficiency.

“Sustainability and Innovation” – The Industry’s Leader in Cooling Sparks the Green Products Revolution 

ADATA has been a leader in the cooling industry, launching complete DRAM and SSD cooling solutions to address thermal issues caused by turbo-speed storage. The XPG LANCER NEON RGB DDR5 memory module is the first eco-friendly RGB memory module, featuring heat dissipation coating technology, a heatsink made from 50% recycled PCR materials, and an environmentally friendly IMR process. Project NeonStorm PCIe Gen5 SSD uses a patented dual active cooling system, increasing cooling efficiency by 10%. The LEGEND 970 PRO PCIe Gen5 SSD has a continuous read/write speed of up to 14,000/12,000MB/s, using a double-layer extruded aluminum heatsink and an internal micro fan. Project NeoCool PCIe Gen4 SSD uses graphene composite materials for innovative heat dissipation.

ADATA is also promoting environmental protection with the EC600 2.5-inch HDD/SSD enclosure, 85% recycled plastic, reducing emissions by 74%. The latest UC320 flash drive is expected to contain 85% PCR plastic, reducing carbon emissions by 68%. The XPG INVADER X mid-tower gaming chassis won the 2024 iF Design Award for its environmentally friendly features, including reverse spinning fans and innovative cooling solutions like the XPG HYDRO CPU air cooler and HURRICANE MAG. XPG also offers LEVANTE II AIO and VENTO 120 ARGB PWM fans, offering environmentally conscious PC building options.

“Immersive Reality” – Comprehensive Upgrades to Gaming and Smart Tech Lifestyles

ADATA’s gaming brand XPG will launch a gaming handheld PC at Computex, featuring the XPG NIA, which combines ergonomics with a circular computing design for an ultra-comfortable gaming experience. The device also features EYEWEAR eye-tracking technology for immersive gaming experiences. XPG also showcases its INVADER X family gaming chassis, SORCERER and SORCERER MINI gaming keyboards, PRECOG STUDIO, and special Xtreme Saga editions of the FRONTLINE XL mouse pad. Visitors can also see XPG’s full portfolio of ATX 3.0 and ATX 3.1 compliant power supply units, including the FUSION 1600W Titanium and XPG’s first SFX Platinum PSU. ADATA has also introduced a series of external Type-C SSDs to meet the growing demand for seamless connections between devices, including the latest USB4 SE920, high-speed SE880, and rugged SD810. The company also launched external SSDs, SC750 and SC720, designed for mobile phones.

Those unable to visit COMPUTEX in person can experience ADATA’s innovative products through an online exhibition from any time zone starting on June 4. In addition to discovering ADATA’s latest products, digital visitors can also participate in the “Sustainable Future” online event to support their favorite products and receive a chance to win prizes such as the SD810 external SSD, HC300 ECO external hard drive, Amazon gift cards, and other great rewards! For details, please visit: https://event.adata.com/computex2024/

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