Tan Chong Motor Holdings Berhad (Tan Chong Motor Group) and SAIC GM Wuling Automobile Co Ltd (SGM Wuling) has officially announced the introduction of the TQ WULING brand in Malaysia. The strategic partnership was established by Tan Chong Motor Group, led by CEO Daniel Ho, and SGM Wuling, represented by Tang Wensheng, President of PT SGMW Motor Indonesia, and Sun Dazhi, Commercial Director. The event was officiated by Yang Berhormat Tuan Loke Siew Fook, Minister of Transport, highlighting the Group’s commitment to improving the country’s automotive industry.
The collaboration strengthens Malaysia’s automotive industry by combining Tan Chong Motor Group’s manufacturing skills and distribution network with SGM Wuling’s vehicle technologies. Known as TQ WULING, this brand aims to provide high-quality, locally made vehicles that cater to Malaysian consumers’ needs and support the country’s automotive ecosystem.
“TQ WULING reflects our commitment to innovation and sustainability in delivering quality mobility solutions accessible to all Malaysians. Our collaboration with SGM Wuling marks a significant step in expanding TQ WULING’s local footprint and contributing to the local economy by producing the vehicles locally here in Malaysia. Our goal is to position the TQ WULING brand as a preferred brand for value-driven and urban drivers,” said Daniel Ho, Group CEO of Tan Chong Motor Group.
TQ WULING’s first model: affordable, practical and stylish EV
The TQ WULING Bingo is a compact and affordable electric vehicle (EV) set to launch in Malaysia in Q4 2025. Designed for urban commuting, it features advanced technology and zero emissions. Priced competitively below RM100,000, it aims to promote accessible and sustainable transportation in Malaysia.
“SGM Wuling has always been dedicated to building high-quality practical and affordable vehicles. The partnership allows us to bring our EV technology to Malaysia with confidence. With our expertise in EVs, combined with Tan Chong Group’s strong market presence and manufacturing strength, we are excited to support Malaysia’s green mobility transition and bring sustainable driving solutions to local consumers,” said Tang Wensheng, President of PT SGMW Motor Indonesia. “ASEAN region is a key market for SGM Wuling’s overall strategic plan with key focus on Indonesia, Thailand and Malaysia.”
Production and distribution
The TQ WULING Bingo and future models will be locally assembled at the Group’s automotive facility in Segambut for domestic use, with potential for export. This reinforces the Group’s commitment to localization by using Malaysian components, which boosts supply chain efficiency and reduces costs.
Tan Chong Motor Group will handle nationwide distribution, create a strong aftersales network, and oversee local assembly to ensure a great ownership experience for Malaysian consumers.
Over its nearly 50-year history, the plant has produced over one million vehicles and has consistently upheld quality standards, earning certifications such as ISO 9002 and successive upgrades, reflecting its commitment to manufacturing excellence.
For more information about TQ WULING and the TQ WULING Bingo, visit www.tqwuling.my or follow our social media for our latest updates on Facebook, Instagram and TikTok.