Sunday Staples, Singapore’s fastest-growing comfort footwear brand, has opened its first store in Malaysia at Pavilion Bukit Jalil. This marks a key expansion for the brand, which began as founder Cherriann Wong’s home project and has sold over 200,000 pairs in five years across four stores in Singapore.
Sunday Staples blends comfort and feminine style, offering versatile wardrobe staples in neutral colours. The brand is well known for its Cloud Series, featuring ultra-soft padding for all-day wear in a slim silhouette.
“We identified a real gap in the Malaysian market for shoes that deliver both style and comfort,” said Cherriann Wong, Founder of Sunday Staples. “Our Malaysian customers have been admiring our Cloud Series comfort from across the Causeway, and we’re excited to finally let them experience it firsthand.”
“We’ve always seen a strong connection with our Malaysian customers through our online presence, but we believe there’s nothing that beats trying our shoes in person. Opening a store in Kuala Lumpur allows us to offer a more personal shopping experience, encountering our products closeup and trying their proven qualities.
Sunday Staples enhances Malaysia’s climate adaptability by using high-quality materials like durable Microfibre Leather and innovative options such as Waterproof Linen, Satin, and Suede, which withstand humidity while maintaining elegance. Designs are tailored for Asian feet with features like soft leather straps, heel padding in ballet flats, Flyknit uppers, and a wider range of low and block heels for ultimate comfort and style.
“We’re not just opening a store – we’re bringing a solution to Malaysian women who are tired of choosing between comfort and style,” Cherri added. “Every pair is designed to handle Malaysia’s climate and long days, whether you’re in back-to-back meetings or exploring the city. The Sunday Staples family looks forward to building a lasting relationship with our Malaysian consumers, aspiring to be their ideal everyday footwear solution.
The Sunday Staples store is now open at Pavilion Bukit Jalil, Level 3-64, Pink Zone.
For more information about Sunday Staples and its range of footwear, visit Sunday Staples’ Website (https://sundaystaples.com/en-my) or follow them on Facebook (@Sundaystaples) and Instagram (@sundaystaples).