
Hektar Asset Management Sdn. Bhd is excited to announce the inaugural “A Very Snowy Christmas” celebrations at Subang Parade, starting from 14 December 2024. The festive campaign offers visitors dazzling decorations, magical snowfall, and exciting new tenants, creating a magical winter wonderland.

Subang Parade will feature three beautifully decorated Christmas trees, including a 12-foot centerpiece at the West End Concourse Level. Visitors can enjoy enchanting settings with Santa, a polar bear, and a sleigh, perfect for photos.


The highlight includes magical snowfall sessions on select dates in December, occurring twice daily at 12:30 PM and 7:00 PM for 10-15 minutes. Snowfall dates: 14-15, 21-22, 24-26, 28-29 December.
In addition to the festive celebrations, Subang Parade is excited to welcome new tenants that will enhance its vibrant retail, dining, and lifestyle offerings. Highlights include Mokky’s Pizza and Mica, now open, with Chan Rak BBQ and The Farm set to open in January 2025, followed by Lil Ninja’s Dojo in March 2025. Also new is GAME ON, an indoor theme park featuring various attractions, which opened on 19 November 2024.

Zainal Iskandar, Chief Executive Officer of Hektar Asset Management Sdn. Bhd. commented, “This year, we are delighted to bring the magic of ‘A Very Snowy Christmas’ to Subang Parade, creating a festive experience that resonates with the community. From the enchanting snowfall to the stunning decorations and exciting new tenants, this initiative reflects our commitment to delivering memorable moments and enriching the lifestyle of our visitors.
He added, “The addition of new tenants including GAME ON, Mokky’s Pizza, Mica, and others underscores our efforts to enhance Subang Parade’s tenant mix, providing diverse and engaging experiences for families and individuals alike. We are confident that these initiatives will further solidify Subang Parade’s position as a beloved destination for leisure, dining, and entertainment this holiday season and beyond.”

